Why Is This Pink-Themed Café So Popular This Year?

Many people's stereotype of pink coffee shops is "cheap and sweet", but the smart thing about BLUSH BREW is to make "pink" into a "sense of layering". Look at the walls in the store. They are not a single shade of pink at all: the entrance is a soft-padded corrugated wall in soft mist pink, which feels like a velvet texture when touched and gives off a faint luster when illuminated. Further inside are vertical striped light pink wainscoting, with a full sense of lines, making the space appear more transparent. The background wall behind the bar counter is a vertical grille in red bean paste powder, which can not only block the clutter in the operation area but also prevent the light from being blocked.

In addition to pink, the store has also added "neutral colors" : all the furniture is off-white, with light wood-colored textures exposed on the table legs and the edges of the bar counter. Even the coffee packaging on the display shelves is a combination of brown and pink. Once these low-saturation colors are mixed in, the "sweetness" of pink is just right. Even if you stay in the store for an entire afternoon, you won't feel visually fatigued. Moreover, the floor of the coffee shop is made of super-bright white polished tiles, which not only make it look larger but also reflect the pink color of the walls and the warm tone of the lights more gently. Even the light and shadow at the feet have a slightly soft and blurred feeling.

Theme design

On the arched background right in the middle of the bar counter, the white font "BLUSH BREW" was written, and below it was a line of handwriting "good vibes only". The coffee bags on the display stand are printed with the "Sentore" logo, which is completely in line with the gentle tone of the store. Even the plates used to hold macarons are round and milky white, without any sharp designs.

The store doesn't forcibly pile up "Internet celebrity elements", but instead adds many "life-like details" : Fluffy white cushions are thrown on the sofa, ceramic bottles with dried flowers are placed on the table, and freshly baked croissants are placed in the wicker basket on the bar counter - these small items make the "Pink Space" not a cold background for taking photos, but a real place where people can sit down and "clear their mind".

Furniture Design

The chairs in the store have almost no "straight lines" : most of them are cream-colored curved soft-padded chairs with rounded backrests that can just support the waist when sitting on them. The sofa is a segmented soft package of the "cloud style". When you sink in, it feels like you're wrapped up, and even the armrests are round and plump. Even the high stools at the bar counter are designed in a white arc shape, and the areas where you step on them are all padded with anti-slip soft materials.

The table features a uniform round light pink/white tabletop, paired with thin legs in light wood color. The round design is particularly suitable for gatherings of girls. There's no need to deliberately gather together; just turn around and you can chat freely. The fine lines of the table legs do not make the space feel crowded. Even if the store is full of people, there will be no "cramped feeling".

Space layout

• Sofa relaxation area: Located beside the entrance, it is separated from other areas by vertical striped partitions. It is suitable for 2-3 best friends to gather together and chat or to browse their phones while hugging a pillow.
• Small round table booth area: In the middle of the store, there is just the right distance between the tables, so they won't disturb each other and you can chat with the person opposite at any time.
• Bar counter area: Located next to the operation area, high stools face the operation counter. It is suitable for one person to enjoy coffee, watch the staff make coffee, or rush to work.