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The design of a mobile phone store is actually very likely to fall into the trap of "piling up goods = abundance", but this 120-square-meter store takes the opposite approach - choosing a "low-profile" white as the main color, paired with black lines for borders and yellow display stands as accents, precisely hitting the mark of "modern simplicity".After all, mobile phones and accessories themselves are small items with a sense of technology. Overly complicated decoration may actually steal the spotlight from the products. The 120-square-meter space is neither too large nor too small. The minimalist style can make the space appear more open and transparent: there won't be a sense of oppression like "shelves everywhere" when entering, and you can even slow down your pace while strolling.

Upon entering, there is an open main passage, with six sets of central island display stands placed in the middle. There is a gap of 1.2 meters between each set - just enough for two customers to walk side by side and without making the middle area feel empty. The wall cabinets are spread out along the four walls, extending from the left side of the entrance all the way to the deep part of the store. This not only maximizes the display area but also leaves a core activity space for the central island area in the middle.
The most ingenious part is the location of the cash register: it is not placed in a prominent spot at the entrance but hidden in the middle behind the central island rack. In this way, customers won't feel pressured as if they are being sold as soon as they enter the door, and at the same time, customers who have visited any area can easily walk to the cashier counter. Even the corners were not wasted: In the small corner on the right side of the entrance, a small display cabinet was placed specifically for the new mobile phones. This not only made use of the dead corners of the space but also did not block the main passage. Every detail shows the thought of "not wasting a single inch of 120 square meters".

The central island rack features a black frame with yellow modular grids - yellow itself is very eye-catching and can just catch the eye, making it suitable for small accessories with rich colors such as phone cases and data cables. The grid size is uniform, which not only enables the products to be displayed neatly but also makes it convenient for the staff to adjust the display at any time (for example, moving the best-selling items to the prominent layer). More practically, the bottom of the central island stand is equipped with black counterweights. Even if a customer accidentally touches it, it won't fall over. For a mobile phone store with a large flow of people, stability is more important than good looks.
The wall cabinets feature white lacquered panels and transparent glass doors (with some areas open), giving them a clean and dirt-resistant texture. The matte panels are less likely to leave fingerprints, and when people touch the display racks while shopping, they can simply wipe them clean. The wall cabinet is not a "fixed shelf", but a combination of "display and storage" : the upper layer is an open or glass-door display area, where popular products of the current season are placed. The lower layer features a whole row of push-in drawers (without handles and integrated with the panels). The drawers are divided into small compartments. When the store staff need to restock, they don't have to run to the warehouse. They can simply pull open the drawers to retrieve the goods, which is much more efficient.

Two types of lights are embedded in the ceiling: one is a circular downlight, evenly distributed in various areas, responsible for basic lighting; Another type is the grille lamp, which is specially installed above the display cabinet to prevent the products from being covered by shadows. The most detailed feature is the embedded light strips inside the display cabinet: each layer of the wall cabinet is equipped with light strips, which can restore the color of mobile phones and phone cases very realistically when opened.

The details of the wall cabinet are more considerate than they seem: the height is just right in terms of "ergonomics" - the area from the ground to 1.5 meters is an open/glass door display area, which is exactly the height that most people can easily reach when standing. The area over 1.5 meters is a closed cabinet for storing inventory or infrequently used products. This not only makes use of vertical space but also prevents the upper floors from looking messy.
The cash register counter looks like a "simple white counter", but it actually hides many ingenious designs: the countertop is made of rock board material, which is scratch-resistant and easy to clean (after all, in mobile phone stores, customers often put their phones in and unpack them). There was only a barcode scanner and a small storage box placed on top. There was nothing extra and it looked neat and tidy. There is also a mini display stand attached beside it, with promotional wireless headphones and charging cables placed on it - customers can easily see them when they check out.
