The Principles of Shopping Mall Decoration Design

A well-designed shopping mall is conducive to enhancing the image of the shopping mall, and can also help the shopping mall to bring in people and more transactions. With the improvement of living standards, the public more and more like to use their leisure time to go to shopping malls for consumption. Excellent shopping malls and stores want to attract more customer traffic. In addition to having a variety of stores, the choice of decoration design style and planning is also very important.

If the decoration of the shopping mall is not professional enough, it will affect the passenger to follow the principles of the shopping mall can be better designed as a popular “Internet celebrity” check-in holy place, thereby increasing the flow of people and the source of customers for merchants, and it is convenient for merchants to better sell products to customers. So what are the points that need to be paid attention to in the process of decorating the design of shopping malls?

The principles of shopping mall decoration design

1.  Mainly Practical

The decoration design of shopping malls should follow the main principle of practicality. The shopping mall is a commercial consumption place for the public and needs to meet the daily shopping needs of the public. When choosing decoration materials, it is necessary to purchase the materials that the shopping mall itself needs to use as a whole. There are many counters displayed in the shopping mall. In the selection of materials, materials with good quality and high performance must be selected so that they can be used effectively for a long time. It is not necessary to use too fancy materials for decoration, which will make the product look dull.

2.  Attention to Details

The decoration design of shopping malls should be based on a relaxed and comfortable property environment and counters no matter what style it is based on. The combination of decoration styles must be generous and decent. When the style of the entire shopping mall is determined, do a good classification of commodity types on each floor and in each area. There are many decoration styles in shopping malls, but they must be matched with each other according to the characteristics of the products they sell. The more popular styles of shopping malls are European, simple, bright modern, and fashionable styles, which are modern in line with the relaxed and pleasant shopping environment that modern people like.

3.  Utilize the Space

Make full use of and organize the edge space of the store, such as the arcade at the front of the store, the colonnade, and the street-facing activity space under the awning. These edge spaces are not only the outward expansion of the interior space of the store, but also the inward extension of the outdoor commercial street, the intermediary space between the interior and the external environment of the shopping mall, and the spatial node of the pedestrian flow collection and distribution, detention, and alley sidewalk system. This kind of space should be open, flexible, convenient for shopping, and available for people to take a break and watch.

4.  Choice of Tonality

Generally speaking, the style does not need to be too fancy and complicated. Considering the customer’s psychology, the main thing is to be concise, bright, and well-lit. In the shopping mall counters, the quality and color can be heavy or elegant, with gold, reddish-brown, and white as the main colors. If it is Avant-grade and fashionable, the colors should be rich in green, red, yellow, and black as the main colors. If it is sports and lively, popular in red, green, blue and black. Make full use of quantitative indicators such as light source illuminance, color rendering, color temperature, shading angle, light uniformity, and level contrast to effectively utilize light to a reasonable position.

5.  Function combination

Each area and floor has a combination of commodities that suits the tastes of different customer groups, so as to prevent customers' interest in shopping malls from being affected by the excessively single function of the floor area and to effectively retain and utilize valuable customer sources.

6.  Decentralized layout

Items such as catering, leisure, and sightseeing should be distributed in a decentralized manner, and strive to have related items of different styles in each area and floor, so as to drive the flow of people evenly throughout the building.

7.  The principle of unification of grades

Commodity combinations in each floor area follow the principle of unification of grades, highlighting the richness of commodity combinations in floor areas, attracting guests once they enter the mall, they will not turn back in any area or have no interest in walking through the mall, so as to fully explore and utilize a valuable source of customers.

8.  The principle of a detour

The layout of the passage should minimize the straight lines that are too long (there is no intersection in the middle), and the vision should be widened to avoid the phenomenon of bunks blocking the passage. The road network layout extending in all directions will make customers more efficient and faster when purchasing goods.

9.  Store “function first and then interval”

According to the restrictions of the columns, elevators, step ladders, air conditioners, electric rooms, and other facilities inside the shopping mall, combined with the width of the main passage (about 3 meters) and the secondary passage (about 1.8 meters) in the shopping mall, the shops are separated into “everywhere”. The big pattern of “channel” is to avoid consumers going backward or making the mall have a blind spot. The location and area are determined according to the characteristics of the shops required by the main store types of each floor and each functional area, and then the most commonly used areas in the market of this type of goods are separated according to the commonality of the shops that handle the needs of this type of goods.

Lighting Skills of Shopping Mall Decoration Design

1.  Lighting Decoration

We need to be specific about the lighting decoration in the decoration of shopping malls because the products of shopping malls are rich and varied, and the monotonous lighting is too common, so it needs to be changed and highlighted. Overall, the light in the channel should be soft and not too harsh. In the commodity area, the lights can be brighter.

2.  The function of Lighting

Each mall lighting system helps accomplish several functions. It must attract customers, draw their attention to what is being sold, and create a desire to buy that stimulates spending and provides safety for customers and employees moving in and around the mall. The most important of these is to help the product reflect its value in the most attractive way while creating the right lighting environment.

3.  Lighting System

Architectural designers should consider lighting design issues as early as possible in their design process because lighting design is part of the overall interior decoration work, rather than an additional independent part. In the fashion area, either hide the light fixtures for a quiet interior or use visible decorative light fixtures. Lighting systems can generally be divided into 4 categories: conventional lighting, accent lighting, architectural lighting, and special effects lighting. It is a certain balance between these 4 methods that can create the appropriate effect and atmosphere.

4.  Building Lighting

Shopping mall designers had to combine the specialties and characteristics of lighting and architecture to create an ideal environment and sense of space. For example, a bright roof will make the space appear taller, and bright walls will make it appear more spacious. These large walls generally require light to illuminate even if there are no shelves around the walls.

5.  Special Lighting

Special lighting is the opposite of accent lighting and is generally used where special lighting effects are desired to attract customers, rather than directly illuminating merchandise. In the past, special effects lighting was only used in dedicated stores, but now it is far more widely used and can help shopping malls increase trade volume. A common trick is to install narrow-beam spotlights on the roof, creating a spot with a sharp edge on the floor.

The Composition of the Mall

When we go shopping in the mall, it is mainly to buy the items and food we need. In addition to shops, there are kiosks in the mall. They sell all kinds of goods, and malls are also made up of these merchants. So in addition to the design of the mall itself, their requirements for the store and kiosk are also very high. Many malls have a set of guidelines for the design and manufacture of stores and kiosks. Anyone who wants to start a business in the mall needs to submit a technical book for the mall to review. Therefore, the shops and kiosks in the mall also need a professional design. Ant Display is a manufacturer specially made for shopping malls and kiosks. We can design and customize kiosks that meet the requirements of tenants and mall managers according to the requirements of the mall and build and transport them.