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Did you know that the best retail stores are visually interesting, engaging and eye-catching? The design of the store should be attractive - and it needs to be so that a passerby walking by your store will be tempted to peek into your store. The atmosphere of the store would attract him to keep hanging out. What could be more appropriate in your interior design than using toys or related toy themes? Psychologists say toys are the hardest to attract children. The earliest toys were dolls, invented to appease angry children.
There is no doubt how important it is to design your retail toy store to capture the market. However, always remember that your competition may be fierce, but not invincible. One of the best strategies is to hire a professional retail interior design firm to design a compelling retail toy store for you. Here are some interior design tips for toy stores, read on:
Impressive Toy Store Interior Design Tips
A retail experience can be created that immerses both children and their parents in your toy retail store. Combine various design techniques and various decorations to bring traffic to your store.
Proper floor planning helps manage the flow of your store and your customers and it also determines consumer engagement. This means that if your floors are well designed, you have the potential to have more users and traffic.
Straight lines, runways or loops, free flow, geometric and angular are some of the main types of floor plans. Choose the floor plan that best suits your toy store's interior design. You need a more creative, open space to appeal to kids and their parents, so opt for a free-flowing floor plan. Other plans limit your creativity, which is a risk for you.
Free-flowing floor plans will enable you to display, solve and adjust your products and fixtures to your will. That's not to say, however, that retail stores are cluttered, complicated, or disorganized. It just means that you should try something different to appeal to the child.
Coloring Scheme
When you choose a color scheme for a toy retail store, keep your consumer psychology in mind—kids, teens, and sometimes their parents also like things that are bright, attractive, and playful. Glitter colors work well for your store too. However, don't over-render the color. It's best to use the three basic colors in a 60:30:10 ratio. Your primary color should be 60%, your secondary color should be 30%, and your accent color should be no more than 10%. If you want to use two colors, use a 50:50 ratio.
What sets you apart from other retail stores is your product. You are a toy seller and you have the freedom to create any story with your toys. You can choose a Toy Story theme or create a new theme (based on your toy type).
For example, you can create a fantasy world where many toy heroes play with their dragons, dinosaurs and mermaids. You can also make a fairy garden theme to show your consumers the story of the fairy world and more.
Also, if you need to use decorations, order fairy lights, wands and butterflies as these will appeal to kids.
Display Furniture
The most important part of the store design is the design and selection of display furniture. Carrying the heavy responsibility of your store's product display, customers' first impression of choosing a product also depends on the use of display furniture, so before your store starts, you must understand it and have many new ideas.
You can use the regular large shelves in the mall, the five or six-story structure allows you to put many products and keep the whole store organized. Or if you sell dolls, we can also customize your own wall cabinet display or Nakajima counter according to the size of your product. In some stores, we can also see very unique designs, through the display furniture designed by borrowing some shapes from the toys themselves, such as trucks, boat-shaped round tables, puppets, etc., all of which can be integrated into your toy store design. , as long as you want and need it, we can customize it for you.
Here are 4 principles to display your toy commodities;
Principle 1: Make good use of the space in the toy store
There are many types of display toy cabinets, such as high cabinets, middle island double-sided, single-sided cabinets, end stands, game tables and so on. Customizing cabinets according to toy products has become a great way to save and utilize counter space. In the process of customizing the cabinet, we should pay attention to the following points: one is to be safe; the other is to be durable; the third is to be simple in design.
Principle 2: Display according to the style of toy products
Brand toys will definitely have their own positioning, and the style can show the essence of the product. It is suggested here that you might as well set theme demonstrations and boutique displays according to your own toy products, in order to better reflect the characteristics and selling points of your products and resonate with consumers.
Principle 3: Price horizontal or vertical
Go to the showroom according to this principle in order to facilitate consumers to quickly find products by price. For example, in many toy stores in large shopping malls, when they sell toy products, they will set up an additional sign on each floor: for example, from 199 yuan to 299 yuan Wait.
Principle 4: Follow the principle of customer habits
Generally, the position with a height of 90 cm to 150 cm is the golden display position of the product. Therefore, when you mainly push a certain toy product, you can leave a good counter position for the product you want to promote or put your good product on the counter. "Conspicuous" place. The second is to put some portable products with strong circulation in the aisles for customers to take and display the main products in high circulation places.
When creating a world of toys for children, don't forget that your store should appeal to children, teens and their parents. Make sure your toy store's interior design feels like a real play/joy place when consumers walk in.
For detailed details and great results, ask ANT DISPLAY furniture for related services, we are a custom design and production factory of custom display furniture that can help you design a unique store where people buy your toys and keep coming back.