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Need tp Make A 3d Design For Your Perfume Store
Nowadays, perfume stores are no longer in the era when they could be sold simply by putting them on the shelves. Especially for mid-to-high-end perfume collection stores, the "atmosphere" that customers feel the first second they enter the store directly determines whether they will pick up the bottle to smell and whether they will pay for the "high-end feel". And 3D design is the key to transforming this "invisible atmosphere" into "tangible details" in advance - even if you are just a novice store owner, don't skip this step.
1.Take a stroll around your store
Have you ever had this experience: before the decoration, you held the floor plan and thought it was "no problem", but as soon as you entered the store after the decoration was completed, you were stunned - the distance between the perfume shelves was too narrow, and it was difficult for two customers to move apart. The light shining on the glass bottle was all reflective, and even the color of the perfume could not be seen clearly. Even the cash register is blocked by shelves, and customers still have to walk around half a circle to settle their bills.
- "Flow line looseness"
The passage from the entrance to the wall rack is at least 1.5 meters long, and two people can easily stand between the central island rack and the wall rack to test the fragrance. The hexagonal warm light chandelier is just suspended above the perfume area. The light shines on the arc of the bottle, which is neither too dazzling nor too highlighting the texture of the perfume bottle. If these details were to be adjusted after the actual decoration is completed, either the shelves would have to be smashed or the lamps replaced, and the cost would double directly.
The core of 3D design is to allow you to "browse" the store from a customer's perspective before "spending a penny on decoration" : You can simulate the entire process from pushing the door in, to reaching for the sample on the central island shelf, and then leaning against the wall shelf to smell the formal decoration - will the shelf hit your arm? Will lighting make perfume look "cheap"? Can the position of the promotion counter just catch the passing customers? These "experience bugs" can be solved by adjusting the parameters in 3D. If you wait until the actual implementation to make the changes, it will be a genuine "losing deal".
2.Let the "sense of luxury" not go awry
The "high-end feel" of a perfume store is never achieved by piling up "expensive materials", but by "uniform style" - such as the color of the shelf frames, the font of the signboards, and the material of the walls. Even if one detail doesn't match, the overall atmosphere of the store will be lost.
From the perfume display section to the adjacent snack section and eyewear section, the style is "strung together" : Whether it's the golden frame of the perfume wall rack, the white cabinet of the cash register, or even the sans-serif fonts on the signboards (such as "PERFUMES & COSMETICS" and the Russian "p.А rf Ю m Е r ИЯ И k О s Е t И k А"), they all have a unified light luxury tone. Without 3D design, you might change the material of the shelves at the last minute during the decoration - for instance, you might think gold is too expensive and switch to black frames. As a result, after the decoration is completed, you find that it conflicts with the white walls, and the high-end feel of the perfume area is directly reduced to a "grocery store".
- Perfume shelf
The perfume section uses black metal racks, while the adjacent skincare section uses wooden racks. After the shelves are placed on the ground, the entire store looks like a "collage". The first thing customers ask when they enter is, "Are you selling perfume or stationery?" " Even if the perfume in a store is genuine, customers will still wonder if it is a collection store of no-name brands. 3D design can "weld" the elements of each area into a unified style: the border color, font size, wall texture, and even the color scheme of the poster can all be aligned in advance in the picture, avoiding the embarrassment of "piecing things together".
3.Hide the "transaction" within the layout
The "transaction rate" of a perfume store is hidden in the "steps" of customers - for instance, the main promoted limited editions should be placed on the "must-pass path", the sample area should be close to the perfume tasting table, and the promotional items should be placed at the most comfortable height for the line of sight. These "circulation logics" cannot be discerned from a floor plan, but 3D design can "simulate the transaction path".
- Perfume Section
As soon as you enter the door, you can see a red "Special Offer" promotion counter, which just catches the customers who have just entered the store. Two steps ahead is the central island rack, where portable samples are displayed (customers can easily take them). Further inside is a wall shelf, displaying formal perfumes (customers who have tried the samples can just go on to look at the formal ones). Even the floor height of the wall racks has been calculated - the area between 1.2 meters and 1.6 meters is for displaying best-selling items, which is the visual comfort zone for most people. The upper layer is for niche items, and the lower layer is for supplementary items. There's no need to bend over or stand on foot.
Without 3D design, you might place the promotion perfume counter in the corner and put the best-selling items on the top floor - customers would wander around but not see the main promoted items, lose interest in trying them out, let alone make a purchase. 3D design enables you to adjust the position of each shelf and the display layer of each product as if from a "God 's-eye view". For instance, if you move the island shelf of a best-selling perfume by 1 meter in the middle of the circulation line, it might attract 10% more customers to stay. Place the scent test cards on the first layer of the central island rack. It will be more convenient for customers to take them, and the probability of a scent test will double directly. These "invisible details" are all "transaction opportunities" that 3D design can help you discover.
4.What is saved is money, but what is gained is "efficiency".
Many store owners think that "3D design is an extra expense", but in fact, it helps you "save a lot of money" - for instance, confirming the size of the shelves, the number of lamps, and the material of the walls clearly in 3D can avoid 90% of the decoration rework.
The perfume wall rack in this set of pictures is 2 meters wide and 0.4 meters deep. Without 3D design, you might have ordered a 2.2-meter shelf according to the floor plan, but when you actually arrive at the site, you find that the wall is not long enough and have to saw the shelf shorter. This not only wastes materials but also the sawn frame will peel off the paint. For instance, regarding the lighting, the picture uses four track lights and two chandeliers, with the brightness just covering the entire perfume area. Without 3D simulation, you might install two more lights, which would be both power-consuming and dazzling, or install two fewer lights, making the perfume area dark and no one willing to visit.
Competitiveness lies in 3d design
3D design is a tool that helps you "install" the "experience", "high-end feel" and "transaction rate" in your store in advance - it is not a "designer's showmanship", but a "pre-opening weapon" that every perfume store owner should use. Just like the store in this set of 3D pictures, even if the actual products haven't been displayed yet, you can still feel that "the perfume here will smell very good" and "It will be very comfortable to buy perfume here" - this feeling is the "customer favor" that 3D design helps you plant in advance.
So, don't think that "3D design is dispensable" anymore - your perfume store deserves to have a "perfect opening" in 3D first, and then turn it into a profitable "experience space".
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