Knowing These Your Optical Store Has Succeeded 50%!

If you are still hesitant and worried about how to start designing an optical store. Today, with this set of EYETIC optical store design, we will show you the key points to creating a high-quality optical store design, as well as the professional skills hidden in the display cabinets and material selection.

Design an optical store, first grasp the core of "experience"

An optical store is not just a place to sell glasses, but also a "visual service space" that helps customers solve their vision needs and create an image. When designing, you must first think clearly about how to make customers feel comfortable and easy to choose.

(I) Space dynamic line: Let customers "naturally shop"

Look at this design, there is an open center island cabinet in the middle, surrounded by wall cabinets. From the entrance, customers can follow a smooth route to visit glasses in different areas, without dead ends or feeling crowded. A good dynamic line is like an invisible guide, allowing customers to fully contact the products without feeling tired. This is the basic logic of design.

(II) Lighting magic: focus on the "visual focus"

Lighting is too important in an optical store! The chandeliers and track spotlights on the ceiling here are cleverly matched. The chandelier uses a unique circular design, which is not only a decoration but also creates a warm atmosphere; the track spotlight accurately hits the glasses display cabinet, highlighting the details and texture of the glasses, allowing customers to notice the product highlights at a glance. Remember, glasses are "visual products", and the light must help it magnify the "beauty", while also taking care of the customer's visual comfort, and not too glaring.

Display cabinet: the "product stage" of the optical shop

The display cabinet is the core prop of the optical shop. Different types of display cabinets have different display missions.

(I) Center island display cabinet: "protagonist halo" role

The center island cabinet in this design uses light wood material, which is simple and atmospheric.

The advantage of the center island cabinet is that it is the "center stage" of the store, and customers are easily attracted when they come in. It is suitable for displaying popular and new glasses, and can create an atmosphere of "these are key recommendations". Moreover, the open display method makes it convenient for customers to directly take and try on, increasing interactivity. For a center island cabinet like this, the height and countertop design are also particular. They must be ergonomic and allow customers to try on glasses while standing or sitting.

(II) Wall display cabinets: "Classification display" experts

Wall cabinets account for a large proportion of this design. Some are regular shelf-style, and some are staggered grid-shaped (such as the "NEW ARRIVAL" area).

Regular shelves are suitable for displaying by category and price, allowing customers to quickly find the type they want, such as separate sunglasses and optical glasses areas. The staggered grid wall cabinets are very suitable for displaying special models and designer models, using changes in shape to create visual interest and attract customers to explore. At the same time, the spotlights above the wall cabinets can make each layer and each grid of glasses clearly displayed and will not be ignored.

(III) Brand image display cabinets: "Story conveyers"

Look at the display cabinet areas with brand posters on the wall. This is a small world for brand image display. You can display the brand concept and design story of glasses here, or put fashion magazines and matching suggestions, so that customers can not only buy a pair of glasses, but also feel the culture behind the brand. For this kind of display cabinet, the material can slightly highlight the texture and echo the brand tone, such as using a metal frame with a wooden back panel to create a high-end and stylish atmosphere.

Material selection: the "balance" between appearance and practicality

Why are light wood and white materials used in this design?

(I) Light wood color: creating a "warm feeling"

Light wood display cabinets and cabinets give people a natural and warm feeling, and will not make the optical shop look cold. Moreover, the wood texture has its own "affinity" and can bring customers closer. From a practical point of view, wooden materials (or imitation wood texture boards) are relatively durable and easy to maintain. They can be kept clean by wiping them daily. They are suitable for places such as optical shops that are frequently used and require a clean environment.

(II) White: creating a "transparent feeling"

The white floor and part of the cabinet make the whole space brighter and more transparent. White is an "expansion color" that can make a small space look more spacious, and can also reflect light to enhance the brightness of the store. At the same time, the simplicity of white will not steal the "spotlight" of the glasses themselves, making the product the visual center.

(III) Metal and marble: embellishment of "sophistication"

The metal tripod of the center island cabinet and the marble countertop of the cash register are the finishing touches. The metal material adds a sense of modernity and sophistication, while the marble enhances the grade of the space, giving the entire store a high-end atmosphere on the basis of warmth. But don't use too much of these materials, just enough, otherwise it will break the overall harmony.

Bonus elements: "inject soul" into the optical shop

In addition to display cabinets and materials, these small elements can also make the optical shop more colorful.

(I) Green plants: add a sense of "vitality"

In the design, a few pots of green plants are placed in the corners and next to the cash register, which immediately brings vitality. Green plants can relieve visual fatigue, allowing customers to relax their eyes when choosing glasses, and make the entire space more "breathable", no longer a monotonous product display.

(II) Brand logo: Strengthen "memory points"

The EYETIC logo appears in many places in the store, on the walls, display cabinets, and center island cabinets. Repeatedly strengthening the brand logo can deepen the customer's impression. After walking out of the store, when the logo is mentioned, customers can quickly associate it with the environment and products in the store. This is the power of brand visual symbols.

(III) Interactive area: Increase "stickiness"

If space allows, you can also set up a small interactive area, such as a corner for a small vision test, or put glasses care tools to teach customers how to maintain glasses. This can not only help customers solve practical problems, but also allow them to stay in the store longer and interact more, increasing their favorability towards the store.