Design A Modern The Wooden Retail Phone Store

Have you ever seen a mobile phone displayed directly outside a store? Never waste any corner of the store, make full use of the space, and don't miss such a new retail mobile phone store.

Overall style setting: turn your door head into an "attractive signboard"

The door head is the "first impression" of the store, and you have to maximize the "recognition"!

Main color: choose black as the base, which is advanced and calm. Like the design drawing, the LOGO of well-known brands sold by Samsung, Huawei, etc. is highlighted in white. It is conspicuous during the day and more eye-catching at night. It is difficult for passers-by to ignore it.

Multi-adaptation: If it is for multilingual customers, add Arabic logos on the right side of the design drawing, so that customers don't have to worry about language problems.

Internal display furniture: both functional and beautiful

The "props" in the store directly determine the customer experience!

(I) Wall display: partition + storage + display integration

Brand exclusive area: Huawei, Samsung, and vivo each have independent walls, with light wood display racks as the base, which are naturally "all-match" properties. No matter what color or model the mobile phone is, it will stand out when it is placed up.

Tier-layer design ingenuity:

• Upper poster area: paste huge brand posters to enhance the visual impact, such as the large display of the realme 14 Pro series. Passing customers can't help but take a look, and "planting grass" is half successful. It will not waste the space inside the store, but also play a role in publicity.
• Middle display area: You can consider designing layer boards or aluminum groove boards with hooks to display as many mobile phone exhibits as possible. Focus on the current season's hot models and flagship models. Under the illumination of the light, the texture of the mobile phone will take off directly, like the display areas of OPPO and realme in the picture, where the products instantly "debut in the C position".
• The bottom cabinet: an excellent storage space for collections. It is very convenient for stocking up on goods and placing accessories (earphones, chargers). It can also be used to store some gifts for customers when selling mobile phones.

Each area is reasonably designed to make reasonable use of space.

(II) Experience table: let customers try

For electronic products such as mobile phones, customers must try them before deciding whether to buy them. Therefore, it is necessary to design and reserve an area to place prototypes. As shown in our design, several display tables are placed in the middle area of the store, and anti-theft ropes can be used to prevent the loss of prototypes.

• Design structure: The table legs can be made of metal, which is slender but strong, visually "light", and has a strong actual load-bearing capacity. It will not shake even if it is filled with mobile phones. Leave enough space on the desktop so that customers can hold their mobile phones in their hands and play with them - try taking pictures and watching videos. The deeper the experience, the more decisive they will be in placing orders! The position of the reserved wire hole in the middle is convenient for charging the prototype.
• Brand implantation: Small logos such as "Honor" and "realme" are printed on the corners or sides of the table, so that customers can quickly identify the brand of the mobile phone and find the mobile phone product they like.

Space layout logic: Let customers "have fun shopping and buy steadily"

Why is the layout designed like this? Behind it is the routine of "psychology + sales".

(I) "Brand clustering": reduce customer decision-making costs

Put the same brand together, such as the Huawei area and the Samsung area are clearly separated. If customers want to buy Huawei, they can go directly there without looking for it all over the store. It is easy to shop and the staff can provide accurate service ("Huawei experts" are concentrated in this area to answer questions more professionally).

(II) "Experience first": turn "heartbeat" into "action"

The experience table is placed in the central axis of the store, and you can see it as soon as you enter the door! When customers come in, the first thing they see is not the rigid "sales wall", but the experience area where they can play, which naturally reduces their guard. After touching and trying the phone, you will have a real sense of its functions. After listening to the store clerk's introduction, it will be easier to be tempted to place an order.

(III) "Circular circulation": let customers "go around the store"

Enter from the front door, first visit the brand wall, then visit the island, and finally visit the accessories area and poster area... The whole route is like a "circular runway". Customers will visit the store unconsciously. The more products they see, the greater the possibility of purchase. In addition, the aisle is wide enough (at least 1.2 meters), so that two people can walk side by side without crowding. Only when they feel comfortable will they be willing to stay longer.

Ceiling decoration: "atmosphere magic" hidden in the ceiling

Don't underestimate the ceiling, it is a "hidden bonus"!

(I) Lighting system: practical + atmosphere double buff

Basic lighting: embedded downlights are evenly distributed, the light is soft and not dazzling, illuminating the entire store, and the details of the mobile phone (such as screen color and body texture) can be seen clearly, so that customers can choose mobile phones without making mistakes.

Key lighting: Add spotlights or track lights above the island table and popular models for precise lighting! The mobile phone instantly "has its own highlights", like the display area of OPPO A3x and vivo V40 series in the picture. When the lights are on, the product's appearance doubles, and customers can't help but pick it up to have a look.

(II) Design: Use lines to "add finishing touches"

Add some black lines and square shapes to the ceiling (like the grid design in the picture) to break the monotony and maximize the sense of technology! It perfectly matches the "digital attributes" of the mobile phone store. When customers come in, they feel that "this place is professional and advanced", and the shopping experience is directly upgraded.

3 reasons for choosing wood grain as the main color

(I) Neutralize the cold feeling of technology and shorten the distance

Mobile phone stores are full of digital products, mostly made of metal and glass, and have a "cold feeling of technology". Light wood grain is warm and simple, like wrapping a layer of "affinity filter" around the space. When customers come in, they will not feel "cold and distant", but like visiting a warm living space, and are willing to stay longer and experience more.

(II) Versatile without stealing the spotlight, highlighting the product

Wood grain is a "low-key background board". No matter whether the mobile phone is cool black, macaron color, or gradient color, it can "coexist harmoniously" and make the product more prominent when placed on the wooden display shelf. Unlike bright colors or flashy colors, it is easy to "steal the limelight of the mobile phone", making customers focus on the shelf and ignore the product itself.

(III) Create a natural texture and improve the grade

Wood grain has a "natural high-end feeling" and is more textured than plastic and pure black metal racks. Even if the store is simple, the light wood color will instantly appear "tasteful and not cheap", which is very consistent with the "quality digital" positioning that the mobile phone store wants to convey. Customers will subconsciously think that "the things sold in this store are reliable."