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What Do You Think of This Bobbi Brown Cosmetics Store Design?
When you stroll along the street corners of Paris, your eyes will surely be firmly fixed on this Bobbi Brown store - the collision of black and pink, the integration of retro architecture and modern design, as if telling a wonderful narrative about beauty and aesthetics. Today, let's delve deeply into the design details of this cosmetic store to see how it uses spatial language to touch consumers and what inspiration it can bring to beauty entrepreneurs.
1.Catch the passers-by's attention with a "stunning first glance"
The sense of conflict between color and material: The main body of the building features the off-white stone walls of a French-style old house, while the entrance of the makeup store adopts an all-black metal frame, creating a strong visual contrast. The steady and sophisticated black color perfectly sets off the brand's professional tone, while the giant pink circular decoration in the window instantly breaks the dullness, like a series of beauty Easter eggs, arousing the curiosity of passers-by.
The integration of floral art and the brand: The floral installation on the left side of the entrance is not randomly piled up. Instead, it uses pink and nude flowers to create the visual effect of a "beauty palette", which not only echoes the brand's makeup genes but also adds a touch of softness to the tough black storefront.
The understated and eye-catching nature of the logo: The white illuminated letters of "BOBBI BROWN" are simple and elegant, without any superfluous decoration, yet they stand out strikingly against the black background, allowing passers-by to instantly recognize the brand - the inspiration for entrepreneurs is that the design of the storefront should "subtract", using brand colors and a simple logo to enhance the memory point.
2.The "store browsing route" hides a little trick for closing deals
- Central island display cabinet
The multiple black high-gloss island cabinets in the cosmetic store are the absolute visual centers (as shown in Figures 1 and 5). The front of the cabinet is printed with the white "BOBBI BROWN" logo, and the side is matched with semi-transparent vertical pattern decorative panels. The light shines from the inside, which is both high-end and does not steal the limelight from the products.
The height design of the central island cabinet is very ingenious. It neither blocks the display at the back nor allows customers to easily pick up the products for trial use. The upper layer displays the current season's new products (such as the lip glaze series in Figure 5), while the lower layer showcases popular sets, creating a "layered guidance" - this trick can be learned by entrepreneurs: The central island cabinet should act as a "traffic engine", attracting customers to stay with new products and bestsellers.
- Clearly demarcated functional areas
1.Makeup Section: A whole row of long display cabinets showcases the full range of products, from base makeup to eye makeup and then to lip makeup. The classification is clear and the arrangement is dense, allowing makeup enthusiasts to have a thorough look in one go. The light box advertisements on the top of the display cabinet (such as the "LE TEINT" base makeup series and the "LA COULEUR" color series) precisely convey the selling points of the products.
2.In the skincare area, a layered display stand is used to highlight the "step-by-step sense". From cleansing to essence and then to cream, each layer corresponds to a skincare step. Combined with the "grapefruit" themed advertising screen on the top, the "skincare ritual sense" is maximized.
3.Makeup experience area: Black high chairs and professional makeup tables are set up. The pink light under the table surface is soft and not dazzling. The circular lights around the large mirror can restore the real makeup effect - this is extremely important for entrepreneurs who want to do "experiential consumption" : A separate experience area is set up, and professional equipment is used to eliminate customers' trial concerns, which will lead to a sharp increase in the transaction rate.
3.Display cabinet design
Most display cabinets are made of black high-gloss material, with a smooth surface like a mirror, which can reflect light and make the entire space appear brighter. Meanwhile, black is a "versatile sight". No matter what color of products are placed on it, their colors can stand out more (for instance, multicolored lipsticks look particularly bright on a black display cabinet).
Some display cabinets are paired with grey stone or metal (such as the "B" badge display cabinet), adding a sense of material layering and avoiding visual fatigue. Entrepreneurs can try the combination of "main material + auxiliary material", which not only unifies the style but also enriches the visual experience.
- Display logic
Products of the same series are "displayed in a centralized manner" (for example, the base makeup series, from foundation to powder compact and then to concealer, are placed together for customers to see at a glance).
- Popular shades are "displayed at the front" (such as lip gloss, where popular shades are placed in the most prominent positions);
- Trial packs are "within easy reach" (all display cabinets have reserved trial areas, allowing customers to easily access the products for experience).
- This reminder to entrepreneurs is: Display should "think for the customers", visualize the "product selection logic", and reduce the decision-making cost for customers.
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