The Importance of the Cashier Desk

No matter where we buy something, we deal with the cashier desk and find that the role and function of the cashier desk vary. Many times, we will do random, or impulse purchases near the cashier desk, such as chewing gum, chocolate, biscuits, drinks, batteries, etc. As for baby stores, we find displays and placements such as small steamed buns/small biscuits/fruit bars, etc., or immune milk, wet wipes, and other products, so what are they placed like this? Almost all customers have to go to the cashier desk to check out. This is the core and most basic function. This also determines that the cashier desk has the advantage of traffic. Since there is traffic, it can play a promotional role or try to realize cash, such as promoting shopping, etc. In terms of retail, there are too many things worth studying for store managers.

Take Waston's, the largest retailer of health and beauty products in Asia (Operating>12,000 retail stores in total, and >2,000 retail stores in China) as an example. Wastons attaches great importance to details such as the cashier desk and has undergone three changes. The first time is to put the cashier desk in the innermost part of the store. The second time is to put the cashier desk at the entrance of the store against the wall. The third time is to put the cashier desk in the middle of the store, customers stand at the main entrance, and they can definitely see the cashier desk counter. This is enough to see the importance of the cashier desk.

What Can The cashier desk Do?

1.  Check out

This is the basic function to complete the closed loop of customer shopping. It checks out, picks up the goods, and leaves. We need to make customers feel convenient and comfortable, and brand impact.

2.  Display

We can try different display effects on the cashier desk countertop, the front, the back wall, and the 1m position near the cashier desk.

Countertop： If it is a candy shop, we can put some lollipops, chocolate, bulk candies or chewing gum, etc.

Front side: In general, the front side will set up a shelf display, we can place any small, more popular, or things we mainly promote.

Back wall: High-end products, promotional gifts, membership packages, best-selling products, etc. If it is a mobile phone store, we can also hang charging cables or mobile phone cases, etc.

Near the cashier desk: Place attractive snacks or dolls, etc.

It is important to note that there are involved a lot of products, and we must pay attention to the principles of the display, such as simplicity, atmosphere, focus, consistency of color, etc. effect to design the cash register.

3.   Publicity

The cashier desk is also a good place to do promotion notices, publish advertisements, distribute brochures, promotional folds, etc. Such as countertop on a front advertisement, KT boards or photos behind the cashier desk, store brochures, promotional DM orders, behind the cashier desk Emerdded in the TV wall, etc.

4.  Storage

The inside of the cashier desk usually has some cabinets. Their space is relatively large, we can place the inventory of our products, or our personal belongings, money, and so on. This is a very important area.

5.  Rest and communicate

There is a chair placed at the cash register, which can also facilitate us to rest, and communicate with customers when we have a little spare time. Customers can better stay in front of the cash register and increase the possibility of transactions. 

6.  Service

As a customer data registration point, it is convenient for subsequent maintenance.

In after-sales service, if customers have questions about the product, they will give priority to employees or the cashier desk the first time, where after-sales processing can be carried out.

What Should I Pay Attention to When Buying a cashier desk?

1. In terms of design: The cash register should be simple and elegant, with prominent colors and strong LOGO.
2. Location: It is best to place it in an obvious place to facilitate customers to find and pay.
3. Hygiene: Pay attention to neatness, tidiness, and cleaning.
4. Display vision: Do not be cluttered, products should not be too many, 2-3 kinds are appropriate, taking into account the use of publicity fold, etc.
5. Personnel: Understand and attach importance to the role of the cashier desk, have a quick talk on small commodities and promotional products, and promote impulse shopping and final transactions at the cashier desk.

Cashier Desk Countertop Materials

The cashier desk is one of the more basic and important equipments in a store. The selection of cash registers in stores with different business contents is also different. For example, in the cash registers of clothing stores and convenience stores, due to the different products and listings, the cashier desk choices will also vary, such as color, material, height, configuration requirements, and more. Among them, the material selection of the cashier desk counter is a place that many businesses pay more attention to when choosing a cashier desk.

1.  Wooden cashier desk Countertop

The choice of wooden countertops should be determined according to the shape and size of the cash register and the decoration style of the store. The processing of wooden countertops is relatively simple and the price is cheap. It is not only anti-corrosion but also natural and easy to clean. It is often exposed to the sun, so it cannot be placed in a place where the sun is often exposed, and it is not recommended to use it in a location with food processing.

2.  Marble cashier desk Countertop

There are two kinds of marble countertops: natural marble and artificial marble. Natural marble countertops look high-grade, elegant, beautiful, and good in color, but because of their smooth surface, it is easy for oil and water to seep into it after a long time greasy. It can only be repainted with varnish, and the price is more expensive. The density of artificial marble is relatively high, it is not easy for oil and water to penetrate, and it is easier to clean.

3.  Laminate cashier desk Countertop

Laminate has the characteristics of thermal insulation, lightweight and high strength, fire resistance and flame retardant, and simple processing. The disadvantage of the laminate table is that it cannot be processed with concave and convex, and the three-dimensional is poor. However, due to its low price and long life, it has been used by most cashier desk manufacturers.

The above are three common cashier desktops, in addition to the above three, there are glass, stainless steel, iron spray, and other countertops. When you choose a cashier desk, you can customize it according to your own preferences and places of use, and more importantly, consider factors such as nature, environmental protection, economy, and convenience.

Ant Display has been engaged in the furniture industry for more than ten years. We specialize in the production of cashier counters, retail store display cabinets, convenience store shelves, fruit and vegetable shelves, tobacco and alcohol cabinets, drugstore shelves, pregnancy, and baby shelves, etc. At the same time, we have a relatively advanced R&D and design center that can provide services such as store layout design, decoration scheme provision, rendering design, and so on.