Open Such A Fashionable Retail Wine Store

Don't underestimate the wine business. According to statistics, the per capita consumption of wine in one state in the United States has reached 19 liters, and the habit of drinking red wine in Europe and the United States is even worse. Compared with other products, how should retail stores be designed for fragile glass bottles such as red wine? Take a look at our wine store, and you may have the answer.

Layout planning

Three-zone linkage logic

The first thing to do inside a retail store is to do a good job of zoning, so that the store can be quickly designed to feel what you want. This time we divided it into 3 areas, dividing the store into display area, experience conversion area, and transaction closing area, forming a closed loop of "exploration-immersion-dealing".

The display area accounts for 60%, and it is distinguished according to different wine brands and different origins, so that customers can quickly find the type they want.

In the experience area, you can notice that we use the window position to design a seating space, where customers can sit down in the store and slowly taste the flavor of wine.

Display furniture: customized according to the product

(I) Modular wine rack system

Due to the influence of wine glass bottles, the customization of display furniture is very detailed. We use different groups of wooden shelf wall cabinets and customize display shelves according to the sizes of wine bottles of different brands and types. They are mainly summarized into the following types:

• "Regular bottle grid (suitable for 750ml wine bottles)"
• "Special-shaped bottle grid (compatible with champagne and large bottles of wine)"

Considering that it is inconvenient to take the wine displayed inside, we designed some pull-out shelf structures and innovated the basic structure to meet the display needs of your store as much as possible.

At the same time, you can also notice that the store also integrates a refrigeration system and uses a refrigerated display refrigerator for display. The glass cabinet door area has a built-in constant temperature and humidity system to create a "high-end wine cellar microenvironment", which not only protects rare wines but also enhances the sense of depth of space through glass reflection.

(II) Scene-based display props

Design "Wine + Life" themed booths: For example, the "Weekend Picnic Theme" center island combines small bottles of wine, portable bottle openers, picnic cups, green plants and woven baskets to embed wine into life scenes; the "Business Banquet Theme" display stands focus on large bottles and gift boxes, paired with decanters and high-end cups, using scenes to awaken consumer demand.

Design innovation

(I) Visual memory point creation

A giant neon wine glass wall is built on the wall, combining the "AMATISTA" letters with grape vines and wine glass silhouettes. When lit at night, it forms a purple halo and becomes a punch-in material on social platforms.

A "Wine Barrel Transformation Device" is set up in the corner. The old oak barrels are cut and embedded with light strips and small wine racks. It is both decorative and conveys the concept of "years of precipitation", strengthening the brand culture label.

(II) Five-sense immersive design

Hearing: Customized "wine-themed sound effects" play soft grape picking sounds and oak barrel rolling sounds to replace traditional background music;

Smell: Oak barrel aromatherapy is hidden in the tasting area to simulate the smell of the wine cellar, allowing customers to enter the scene before drinking;

Touch: The edges of the wine rack are rounded and polished, and the display table uses skin-friendly leather pads to enhance the touch experience from the details.

Materials and lighting

(I) Material mix and match philosophy

Basic frame: Gray wood grain panels are used to create the wine rack structure to convey the "professional and reliable" texture;

Extra embellishment: Under the wooden frame structure, some metal grids or black boards can be used as embellishments of the display rack to visually weaken a small part of the unimportant area and highlight the display focus in the main wine shelves.

(II) Lighting narrative system

Basic lighting: magnetic track lights + linear light strips are used. The track lights focus on the wine racks, and the light strips outline the space to achieve "seeing the light but not the light";

Creating atmosphere: RGB gradient light strips are set on the wine label wall and theme booths, dimming to warm purple at night and brightening to vibrant orange on weekends, using the lighting rhythm to adapt to different consumption scenarios;

Highlights of wine: For rare wines, museum-level spotlights are configured to accurately control the beam angle, making each bottle of wine a "protagonist exhibit".