Open A Snack Stand In The Shopping Mall

Why can snack carts be used in shopping malls?

First of all, although it is a combination of several snack carts, it is well designed, does not destroy the original decoration style of the shopping mall, and does not require a lot of time to decorate the interior of the shopping mall. It can also become a special "visual focus" in the shopping mall with bright colors and open layout.

On the other hand, it can achieve "two-way attractiveness." The open layout allows customers to clearly see the freshly made food, smell the coffee or donuts, and makes it particularly easy to attract passers-by to stop and consume. In addition, it does not take up a lot of space, so it can be placed in a small open space in the shopping mall, which is flexible and convenient.

Design style

In terms of style, the classic elements of the brand are firmly grasped. The three colors of green, red and white constitute the visual main tone. The freshness of green, the vitality of red, and the cleanliness of white not only echo the product attributes of donuts "fresh and pleasant" but also allow the "Krispy Kreme" logo to be embedded in the space without any sense of disobedience when it appears repeatedly. For example, the brand logo is distributed like "easter eggs" on the background wall, green plant flower box, and the side of the operation table. After a customer walks around, the memory of the brand is directly maximized.

The layout follows the "open + functional zoning" route. The open operation area and display area are the core. The donuts are displayed layer by layer in the transparent display cabinet, and the freshness is visible to the naked eye; the operation area and the sales area are seamlessly connected, and employees can pick up and make goods by turning around, which is efficient. Customers can also watch the "birth story of donuts", from "buying snacks" to "participating in the food-making experience", and the sense of interaction is there.

The matching tables, chairs, and green plants expand the "sales space" into a "micro leisure area", making people willing to stop and enjoy the sweetness slowly, instead of leaving after buying. This is very important for extending consumption stay and creating brand temperature.

Design concept: centered on "scene, brand."

This is a "combination snack cart", but it is much more advanced than traditional snack carts. Several functional modules - display module, operation module, and leisure module are combined together. When designing, we adhere to the trinity of "scene adaptation + brand penetration + consumer experience".

• Scene adaptation is the basis. No matter how different the environment is, whether it is a shopping mall, street, or school, this food stall can be "embedded" through module combination and layout adjustment. The shopping mall needs a regular, non-occupied and traffic-attracting point, so it is compactly combined and relies on open display as a "magnet for traffic"; the street needs to attract passers-by quickly, so it opens the operation area and uses the fireworks of "made and sold now" to catch the eye; the school needs a relaxed and social space, so it puts more tables and chairs and turns the stall into a "social center" for students during class breaks.
• Brand penetration is the core, using color, logo, and space layout to imprint "Krispy Kreme" in the minds of customers. When customers see this green in the mall, smell the fragrance of donuts on the street, sit on the red chair in school, and see the brand advertisement next time, they can instantly associate it. Brand loyalty is accumulated little by little.
• Consumer experience is the soul, from "making it convenient for customers to buy" to "making customers willing to stay and share". The open design lowers the threshold for purchase decisions (seeing fresh production, more willing to pay), and the leisure area allows customers to stay and sit down to taste donuts. More customers will be curious and want to buy after seeing it.

When designing such a mobile food stall, we did not treat it as a "temporary stall", but as a "mobile brand position". No matter where it is placed, it can sell products and promote the brand, and become a small store itself. Put a few tables and chairs with green plants as decoration. It is a retail store, saving time and money!