Now Is the Perfect Time to Open a Pop Mart Store！

Hey, friends! Have you been browsing social media recently and been flooded with a mysterious, quirky, big-eyed creature? From Tokyo to London, from Sydney to New York, these trendy toys called "Labubu" are sweeping the global collection circle at an unprecedented speed, and even triggered a cultural craze. This trend is the huge wave set off by Pop Mart. And at this moment, I want to tell you an exciting news: now is the golden time to open a Pop Mart store! This is not only a business opportunity, but also an adventure to participate in shaping modern trend culture!

Why is Labubu so popular?

1. Labubu image design: These elves created by Hong Kong artist Long Jiasheng have an indescribable unique charm. They combine cuteness, weirdness and even a hint of mystery, and are full of wild imagination. Big eyes, unique body proportions, rich expressions, every detail accurately hits the pursuit of individual expression and artistic aesthetics of young people. So it is inevitable that this image will become popular.
2. Surprises brought by blind boxes: Pop Mart has really taken the blind box mechanism to the extreme in this store. When you buy a blind box, you will want to know what is inside. When you open the box, you will have unknown expectations, and the huge surprise brought by the "hidden version" after unpacking. This strong emotional stimulation forms a strong psychological drive. It is not just shopping, but more like a small adventure full of heartbeats.
3. Collection value and appreciation: Labubu and other IPs of Pop Mart (Molly, Dimoo, Skullpanda, etc.) have a large family system and extremely high design recognition. Collecting a full set, exchanging duplicates, and showing off rare hidden models, these behaviors naturally build a strong online/offline community. Owning them means owning a unique identity and social capital.
4. Democratization of art toys: Pop Mart has successfully brought the originally niche and expensive art toys (ArtToy/Designer Toy) into the mass consumption field. With a relatively affordable price (blind box unit price), it allows ordinary consumers to easily own designer-level art collections, satisfying people's universal desire for beauty and uniqueness.

Why is it the right time to open a store now?

1. The explosion of the trendy toy market in the United States: Trendy toys are no longer a stage exclusive to Asia. Until now, the demand for unique designs, collection culture and immersive experiences in the US market has continued to rise. Brands like Funko Pop! have long proved that this is very potential. The oriental aesthetics and blind box gameplay brought by Pop Mart are the fresh blood in this field, which has attracted the favor of the younger generation. According to the latest data from the American Toy Association, the sales of art toys will increase by 34% year-on-year in 2023, confirming the strong growth momentum of the art toy market.

2.The impact of the arrival of the real economy: After the epidemic, consumers are more eager than ever to go out of their homes and seek real and interactive offline experiences. Pop Mart stores are not just places to sell goods - they are pilgrimage sites for fans, social centers, and small exhibition halls for trendy art. Its bright, modern, and design-filled store atmosphere, as well as regularly updated theme installations, can provide an immersive sensory impact that cannot be matched online. This experience is the core competitiveness that Amazon cannot replicate.

3.The rising purchasing power of the younger generation: As the core consumer group of Pop Mart, the younger generation is gradually becoming the backbone of this consumer market. They grew up in the Internet era, are keen on sharing on social media, and have a strong willingness to pay for unique, personalized and tasteful consumer goods. Pop Mart precisely matches their values ​​and consumption habits. And the combination of blind boxes and collection value is a "fatal blow"!

4.Holiday limited: Start preparing to open a store from now on, aiming directly at the crucial holiday shopping season at the end of the year (such as Thanksgiving, Christmas, and New Year). This is the "golden period" of retail throughout the year, when consumers have the strongest purchasing power and the strongest demand for gifts. As a gift with great topicality, novelty and collection value, Pop Mart blind boxes are very attractive. If you plan ahead, you can firmly grasp this wave of sales frenzy!

Core furniture and display art

To open a successful Pop Mart store, it is essential to create a dreamy atmosphere and optimize the customer experience. This is inseparable from the carefully designed furniture and displays:

• Featured new product landmark

Design a super large image at the entrance theme exhibition area of ​​the Pop Mart store. You can imagine that you will be shocked as soon as you enter the store! An exclusive large theme display area is essential. Here usually adopts:

• Customized display cabinets/platforms

Display the "treasures of the town" such as large Labubu or Molly limited editions, artist cooperation models, etc. that are mainly promoted in this season/currently. With cool lighting effects (such as spotlights, LED light strips), it instantly catches the customer's attention and establishes the trendy artistic tone of the store.

• Visual impact background wall

A huge spray painting or 3D stereoscopic installation walldesigned in combination with IP themes (such as Labubu Forest, Dimoo Space) creates a strong sense of scene and punch-in points, attractingcustomers to take pictures and share. Such a design can get you a certain amount of fans and traffic, so don't be soft!

• Blind box wall/shelf

The blind box display wall will be the "heart" and "traffic leader" of the store. Standardized and flexibly combined grid units are used to neatly arrange and display hundreds or even thousands of blind boxes. Each grid is clearly marked with the series name and price. The lighting is even and bright, making it easy for customers to browse and choose. Its spectacular sight itself is a visual spectacle and brand declaration. The exterior of the box can be made of transparent acrylic or glass, so that customers can see the blind box display inside.

• Stepped glass display cabinet

Such display cabinets are mainly used to display higher-end and larger-sized MEGA collection series figures or limited edition BJD (ball joint dolls). The glass material ensures transparency and protection, and the stepped design ensures that each collection can be clearly viewed, showing its exquisite craftsmanship and artistic value.

• Featured island/low cabinet

Such an island is mainly used to create a theme area for a specific IP (such as the popular Labubu), and to showcase the full range of products of the IP (blind boxes, figures, and peripherals). It can be combined withsmall theme decorations (such as miniature scenes, IP image standees). It is usually displayed in the middle area of ​​the store, and customers can see it as soon as they enter the door.

• Rest stool/small round table

Set up a small number of comfortable rest seats in the corner or spacious area of ​​the store. This not only makes it convenient for customers (especially friends or parents who come together) to rest and organizetheir spoils, but also encourages them to stay, communicate, take photos and share, which invisibly prolongs the time in the store and improves brand favorability.

• Fashion cash counter

The reception desk design of general Pop Mart stores tends to be simple and modern, but the location will be more eye-catching. We will equip the reception desk area with an efficient POS system, and small shelves can be placed next to it to display popular small peripherals (such as key chains and badges). Small items like these can be easily picked up, which is convenient for impulse purchases and promotes consumption.

• Efficient warehousing system

The store's warehouse needs to be equipped with sturdy shelves for storinga large amount of blind box inventory (classified by series) because it is necessary to ensure timely replenishment of the front field. Safe inventory management and anti-theft systems are the cornerstones of smooth operations.