Mall Needs This Ice Cream Kiosk

When you are shopping in the mall, do you always look for a soothing corner where you can enjoy delicious food easily? Ben & Jerry's has launched a new mall ice cream kiosk, which not only offers you delicious ice cream but also integrates the concept of grass into the design of the on-site ice cream kiosk, making it both beautiful and practical.

Design Soul: Bringing "Rural Genes" into the Mall

The cows, green grasslands, and colorful ice cream of Ben & Jerry's are already natural visual symbols. The design team disassembled and reorganized these elements:

• Visual Memory Points: A banner featuring the cow theme suspended in the air, responding to the brand's spirit with "Peace, Love & Ice Cream", instantly capturing attention;
• Color Magic: The main color of the counter continues the brand's blue and green color scheme, combined with natural wood texture, creating a "soft and cute oasis" in the cold and hard mall.
• Cute Easter Eggs: The cow sculpture beside the booth and the cow-patterned benches in the seating area hide the "rural genes" in the details, making even adults unable to resist a smile.

Counter System: Triple Design

The core of the ice cream station - the poster visually captures attention, the delicious ice cream tantalizes the taste buds, and the service touches the customers in a set combination, all  contain ingenious insights from consumer psychology：

• Front Area - Visual Bombardment Zone： The transparent ice cream freezer acts like a "sweet display window"， with more than ten flavors of ice cream balls shining under low temperature； the adjacent electronic menu screen continuously plays the production scenes of waffles and milkshakes， and the aroma seems to overflow through the screen.
• Middle Area - Interactive Operation Zone： The open operation counter is completely exposed， and the actions of employees scooping balls and pouring sauces are clearly visible， "real-time production feeling" fully boosts trust； waffles， chocolate chips， and other ingredients are placed on the easily accessible wooden shelves， and when passing by， one can't help but think "add an extra portion"；
• Back Area - Efficiency Support Zone： The refrigerators silently store beverages and raw materials， and the intelligent ice-making machine and milk frothing machine are arranged in an orderly manner， ensuring supply during peak periods while keeping the space from looking messy - after all， no one wants to see the ice cream station filled with boxes.

Seating Area: Incorporating Social Feel into the Design

Unlike traditional fast-selling stalls, this seating area here is more like an art form:

Correspondence between materials and symbols: The cow-patterned round cushions resemble clouds scattered across a pasture, the curved wooden chairs with their warm texture counterbalance the coldness of the shopping mall; Green plants peeking out from the corners subtly soften the spatial boundaries.

Careful layout details: Round tables are suitable for 2-3 people to have a small gathering, curved long benches can accommodate more people, the semi-open design ensures privacy (no one passing by can directly see them), while maintaining transparency (always able to observe the mall's dynamics).

Scene adaptability: Tired tourists, couples on a date, parents with children... Different groups of people can all find a comfortable seating position. Eating ice cream is no longer a "quickly resolving while walking around" fast consumption behavior, but a "can slow down" little happiness.

Equipment Philosophy: Utilizing Space in a Concealed Manner

Delicious ice cream cannot be enjoyed without the assistance of precise temperature control and efficient circulation equipment:

The ice cream freezer employs a professional-level temperature control system, maintaining a constant temperature of -18°C to preserve freshness, ensuring that each scoop melts as soon as you dig into it, with a smooth and creamy texture.

The ordering machine, cash register system, and raw material preparation area are seamlessly connected, allowing staff to obtain raw materials with a simple turn, resulting in quick service while maintaining a sense of ceremony.

Even the trash cans and plant pots are unified in the brand color scheme, allowing the "design" to permeate every corner - after all， who would refuse an ice cream stand that is so meticulously designed in every detail?

It is not just an ice cream stand； it is also a miniature space that allows people to temporarily escape their fatigue and heal their souls with sweetness.