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How to Start a Trendy Cosmetics Store That Young People Love ?
A while ago, when I came across the new store design of Beauty Bakerie, I was immediately struck by it - this is not a cosmetics store at all; it's clearly a fusion of the "sweet and cool aesthetics" favored by young people into the space. After a round of industry sharing sessions, I found that the reason why it attracts a large number of students and beauty bloggers to check in is not by "piling up Internet celebrity elements", but by breaking down the three things of "comfortable browsing, happy trying, and able to take pictures" into every design detail. Following the cosmetic design of this store, let's talk about how to turn a cosmetics store into a "private spot" that young people are willing to visit repeatedly.
1. Determine the "style anchor point"
The color selection is precise: The main colors are rose pink, mint green and light gold. Rose pink is the "exclusive color" of sweet girls, but the low-saturation mint green is added to balance the greasiness, while light gold is responsible for enhancing the texture. The combination of the three is both eye-catching and not messy. Just put them on Xiaohongshu or Instagram, and you can take a good photo without retouching.
The atmosphere is not out of place: The wall is decorated with a rose foundation and fine gold foil texture, resembling a cake base sprinkled with frosting. Even the arc-shaped decorative strips on the ceiling are printed with the words "Use beauty to make everyone see each other's similarities", which is not a hard advertisement but more like the tone of chatting with young people.
The first impression is "remembered" : When passing by the window display, you can see a poster of a model holding a doughnut and an ice cream. Even without looking at the store name, you can tell that "this is a 'dessert-style' cosmetics store", and it won't be confused with other beauty stores.
2. Furniture layout
Many beauty stores make you feel more and more exhausted as you browse around: either the shelves are so crowded that you can't even move around, or you have to walk around three times to get the shade you want to try. Young people have no patience to "look for things", so the layout should first satisfy the need for "convenience".
The entrance is designed with a "transparent" feel: The storefront features mint green columns and glass display Windows. There are no densely piled products. Only two plates of popular lip gloss and dessert-style posters are displayed. Passers-by can see the interior at a glance and won't be deterred by the "crowded feeling".
The Central Island area is the "core pick-up zone" : in the middle, there is a low display stand with a matte pink surface that just reaches the height of an adult's waist and abdomen. You can easily pick up lip gloss and eye shadow to try on colors without having to bend over or stand on tiptoe. Under the display stand are drawers. The shallow layer is for trial samples, and the deep layer is for full-size inventory. When you try a color you like, you can just turn around and get the full-size without having to run back and forth.
On both sides are the "categorized shelf areas" : high shelves are built against the wall, and the layers are divided into "base makeup - makeup - tools", with a 15cm gap left on each layer - this way, the products won't be piled up in a messy manner, and the line of view can naturally move along the shelves. At the bottom of the shelves are drawers with golden handles, where small items like makeup remover cotton pads and cotton swabs are placed. There's no need to look for a separate "tool area".
The experience area retains a "relaxed feel" : The experience area is placed in a corner (not occupying the main line), with a round pink table and four brown cushion chairs with golden legs. In the middle of the table is a makeup mirror with a circular light - it is enough for three or four people to sit down and try colors together, and will not disturb others' browsing due to being "crowded in the aisle".
3. Cabinet design
The display stand is a "cake display stand" : instead of the ordinary metal shelves, a white iron cake stand commonly used in dessert shops was chosen - its three-layer structure is just right for holding lip gloss and mini eyeshadow palettes, like displaying macarons and small tarts. When you pick it up, you will subconsciously think, "This product is very exquisite."
The storage cabinet is a "dessert display cabinet" : a tall cabinet against the wall with a glass door with a golden frame, inside which makeup kits are placed in layers, like the glass dessert cabinet in a cake shop - it can not only prevent dust and store inventory, but also allow passers-by to see "there are still so many beautiful products inside", and they can't help but want to open it to have a look.
The countertop details are "not cheap" : The countertops of all the cabinets are matte pink, the cabinet bodies are cream white, and the handles are long, light gold - no glossy materials are used (which are prone to leaving fingerprints and showing dirt), nor are there complex carvings (young people like "simple but with texture"). When touched, it has a fine matte feel, and when shopping, you won't think "this store is just for show".
The drawers are "stratified by demand" : The shallow drawers only hold sample packs and cotton pads, while the deep drawers store full-sized inventory. When you open them, you won't have to "search for a long time but still can't find them", and the staff can get the products quickly without keeping customers waiting for too long.
4. LED light design
The basic lighting is "soft enough" : The ceiling is equipped with recessed downlights, and 4000K warm white light is chosen - it is neither as dazzling as cold white light nor as dirty as yellow light, and the eyes won't get tired when strolling.
Local lighting "complements the products" : Golden spherical chandeliers are hung in the central island area and above the shelves. The warm light shines on the makeup, making the shade of the lipstick more saturated and the pearlescent effect of the eyeshadow more prominent. The moment you pick up the product, you will think, "This color is just too beautiful."
The color-testing lighting is "accurate enough" : The makeup mirror in the experience area is a circular fill light type, with a light of 5000K natural light - when trying on lipstick, the color is almost the same as the "effect when going out in daily life", and there will be no situation where "it looks like a soft pink in the store, but turns into a dead Barbie pink at home". Moreover, the circular light comes with a "skin smoothing effect", so there's no need to add filters when taking selfies in front of the mirror. Young people are naturally willing to post them on Moments.
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