How to Design and Layout a 150 sqm Optical Shop？

The Saygin Optik store is about 150 square meters in size and has a completely different design from those smaller optik stores. The gray exterior wall is simple and atmospheric, and the name "Saygin Optik" above the door is shiny, which looks like a regular army, not a roadside stall. This store ah, is the kind of row, there are three big front! It's not one of those little, crowded things. Each facade is like a small exhibition hall, the glass window is bright, a glance at the past, inside the dazzling, all kinds of glasses shelves neatly placed, see dazzling.

1. Store appearance: First impression is key!

First, start with the exterior of the store. After all, the customer's first impression is very important! This 150 square meters optical shop, we can not make that dim, chaotic image, atmosphere, fashion, style! The most striking is the sign design of the store, when we design our own brand or logo, the font must be eye-catching and easy to read, and it is best to reflect the brand concept and characteristics of the optical store. You can also add a simple subtitle below the store name.

1. Window design: Window is the "face" of optical shop, be sure to make good use of it! Don't just throw in a couple of glasses and call it a day. We can change the window theme regularly, such as the latest glasses display, fashion collocation recommendation, seasonal theme and so on. You can add some lighting, scene layout, make the window more attractive. You can even consider using a high-definition screen to play a dynamic video, which can attract passers-by to stop.
2. Door design: The door design should be consistent with the signature style, and it is best to use glass doors to let the light in the store naturally reveal, increasing the transparency and attractiveness of the store. You can put some beautiful stickers or movies on the glass door, but not too many to avoid looking too crowded.
3. Exterior design: Exterior design should take into account the overall visual effect. You can choose some more modern design, such as metal finishes, glass curtain walls, etc., but also take into account the surrounding architectural style, not too abrupt. In terms of color, it is recommended to choose some relatively calm and fashionable colors, such as gray, dark blue, brown and so on.

2. Internal space layout: smooth moving line, clear functional zoning

With an area of 150 square meters, how to carry out a reasonable layout directly affects the shopping experience of customers. We can't have customers wandering around the store unable to find what they're looking for. That would be embarrassing! So we want to have a very clear presentation on the functional partitions. For example: glasses display area, optometry area, consultation area, cashier area, rest area and so on. The areas should be clearly separated, but not too blunt. The open design allows customers to feel more comfortable, but at the same time ensures the functionality of each area.

In this way, as soon as customers enter the door, they can naturally see the glasses display area, and then pass through the optometry area, the consultation area, and finally reach the cashier area. The whole moving line should guide the customer to complete the shopping process naturally. Especially the display area of glasses, which is the key area of optical stores. Therefore, our glasses should be classified and displayed according to brand, style and price, so as to facilitate customers to find them.

3. Style design: highlight personality and create characteristics

A good optical store design should have its unique style positioning, so that customers instantly remember you! The design styles of optical shops are very varied. For example, modern simple style design has always been very popular. This design is simple in corners, but can reflect the feeling of fashion and high-end stores. This style design is more suitable for light luxury brands and young consumer groups. Nordic style is also a popular style design, mainly based on natural and comfortable, which is more suitable for some customers who pay attention to the quality of life. The industrial style is more inclined to the brand with distinct personality, and such design can attract a younger consumer group.

4. Lighting design: Create atmosphere and highlight key points

Lighting design is an integral part of all stores, especially in optical stores and jewelry stores. Customers mainly need to clearly see the appearance and effect of your glasses in order to retain your customers. In the entire optical store lighting must use soft and bright lighting design, avoid using too dark or too bright. You can also use some warm colors of lighting to create a warm and comfortable atmosphere. For the display area of glasses, the lighting design here is also very learned, we can install spotlights or downlights on the top of the glasses display cabinet, which can highlight the key goods, so that our glasses look more shiny.

Optical store layout