Have You Seen Kids Optical Store Design And Displays

The design of children's glasses retail stores needs to fully consider the psychological characteristics and needs of children, and create a shopping environment that is attractive to children and reassuring to parents.

Selection of display furniture: practical and interesting

Height adaptation

Children's height is different from that of adults, so the height of display furniture should be fully considered for the convenience of children's use. The height of the display rack should not be too high. Generally, the bottom layer is 30-40 cm from the ground, which is convenient for children to choose and take glasses by themselves. For example, a relatively low multi-layer display rack with a height of about 20-30 cm per layer can display a variety of products and make it easy for children to reach.

Design

Abandon the traditional monotonous display rack shape and choose a design full of childishness. The display rack can be designed into cartoon animal images, such as bears, rabbits, etc., or interesting geometric shapes, such as stars, moons, clouds, etc. For example, the cloud-shaped display stand has soft edges, giving people a warm feeling and stimulating children's imagination.

Material selection

Considering the safety of children's use, the material of the display furniture should be environmentally friendly, non-toxic, and durable. Solid wood or high-quality plastic materials are preferred. Solid wood materials are natural and environmentally friendly, with a warm texture; plastic materials are rich in color, easy to clean, and shape. At the same time, the corners should be rounded to prevent children from bumping and getting hurt.

Color matching: creating a lively atmosphere

Main color selection

Bright and bright colors can attract children's attention. You can choose soft and vibrant colors such as light blue, light pink, and light yellow as the main color. Light blue gives people a fresh and peaceful feeling, like the vast sky, which can make children feel relaxed; light pink is warm and cute, which is in line with the preferences of little girls; light yellow is full of sunshine and vitality, warming the hearts of children like a little sun.

Auxiliary color application

Use some contrasting or complementary colors as an auxiliary to enhance the visual impact. For example, in a store with light blue as the main color, you can add a small amount of orange or green as an embellishment. Orange is lively and enthusiastic, which can mobilize children's emotions; green symbolizes vitality and nature, bringing a fresh feeling to the store. But pay attention to the proportion of color coordination to avoid being too fancy and causing visual fatigue.

Color zoning

Color zoning is carried out according to different functional areas. For example, the display area can use bright and lively colors to attract children's attention; the trial area can choose relatively soft and quiet colors so that children can calm down when trying on. Through color zoning, it not only enriches the visual level of the store but also guides the customer's route of action.

Display furniture location layout: reasonable and orderly

Entrance display area

Set up a conspicuous display area at the entrance of the store to display popular styles, special products, or new products. You can use a rotating display stand or a three-dimensional display stand to display glasses in all directions. At the same time, set up some small interactive devices near the entrance, such as a cute cartoon image photo area, to attract children and parents to stop and increase the attractiveness of the store.

Central display area

The central area is the core display area of ​​the store, where the main display furniture is placed. Use island display stands or island tables so that customers can browse products from multiple angles. There should be enough spacious passages between the display racks to facilitate children and parents to move around and choose glasses freely. Some mirrors can be set up around the central display area to facilitate children to observation of the effect when trying on glasses.

Wall display area

Use the wall space to set up wall display racks to display more products. They can be classified and displayed according to brand, style, age segment, etc. to facilitate customers ' find. Some small spotlights can be installed above the wall display area to highlight the display products and enhance the visual effect.

Try-on and rest area

Set up a special try-on and rest area in a corner of the store, with comfortable chairs and small tables. The chairs can be cartoon-shaped or colorful to increase the fun. Set up large mirrors and sufficient lighting in the try-on area to ensure that children can clearly see the try-on effect. At the same time, some children's books or toys can be placed in the rest area so that the waiting children will not feel bored.

Use various decorations together: add childishness

Wall decoration

Post cute cartoon stickers, murals or interesting illustrations related to glasses on the wall. You can choose the animation characters that children like, such as Disney princesses, superheroes, etc., and combine them with glasses elements for creation. You can also draw some evolution history of glasses or interesting glasses story scenes to increase the cultural atmosphere and fun of the store.

Lighting decoration

The light should not only meet the lighting needs, but also play a decorative role. Use some unique lamps, such as star-shaped chandeliers, cartoon animal-shaped wall lamps, etc. Set up soft light strips inside or around the display rack to highlight the details and texture of the glasses. At the same time, the color and brightness of the light can be adjusted according to different festivals or themed activities to create different atmospheres.

Green plant decoration

Appropriately introduce some small green plants, such as succulents, small potted plants, etc. Green plants can be placed in the corners of the display rack, on the tables in the trial area, or on the windowsills of the store. Green plants can not only purify the air, but also add natural vitality to the store, allowing children to feel the beauty of nature during shopping.

The trend of store style: fusion of childlike fun and fashion

Cartoon theme style

Use the cartoon characters that children love as the theme to create a shopping space full of fantasy colors. From display furniture to wall decoration, they all revolve around specific cartoon characters. For example, with Hello Kitty as the theme, display racks, seats, lamps, etc., are all designed as Hello Kitty images or elements, making children feel as if they are in a cartoon world, increasing the pleasure of shopping.

Dreamy fairy tale style

Create a store atmosphere like a fairy tale kingdom. Use fairy tale elements such as castles, forests, and rainbows for design. For example, the store entrance is designed as the gate of a fairy tale castle, and the display racks inside are like trees in the forest, with all kinds of beautiful glasses hanging. Through this style, stimulate children's imagination and bring them a unique shopping experience.

Fashionable and simple style

While meeting children's needs, incorporate some fashionable and simple design elements. It is mainly based on simple lines, bright colors, and modern shapes, with a small amount of childlike elements. This style is in line with the current aesthetic trend, but not too complicated, and is suitable for parents and children who pursue quality and fashion.