Have You Seen Harry Winston Jewelry Store?

Have you heard of the Harry Winston jewelry brand? Do you know the design style of their stores? As the world's top jewelry luxury brand, the design of its offline stores is also unique. Want to know how high-end jewelry stores rely on design to become gods? Today, you can follow me to dig up its highlights and let you know the secrets of high-end jewelry store design!

Jewelry store front door: low-key and noble

Before entering the store, let's take a look at what the Harry Winston store door looks like.

Many brands think that the store door is just an entrance and don't need to spend too much energy and design on it, but you

Look at the Harry Winston store door. Although there is no amazing feeling at first glance, you will be attracted when you pass by! The dark base is matched with the glowing brand name logo, which is simple and recognizable. The metal carved door + glass display cabinets on both sides "leak" and hide the exquisiteness of the jewelry a little bit, and passers-by unconsciously want to get close to see it. The exquisite design only allows passers-by to feel it with a hasty glance. This link of the store door is not underestimated at all, and the store door is designed and considered as a product window.

Layout: Lay a "sense of ceremony" at every step

When you walk into the store, the first feeling is "spacious but not deserted, exquisite but not crowded". There is an open aisle in the middle, and the display cabinets are staggered and symmetrical. There is no blind pursuit of display. Every corner of the store is filled with jewelry display counters. There is space between each jewelry cabinet. This blank layout makes the space look very lazy and also creates a sense of mystery for customers to choose products. They can't help but go to each jewelry table to check the jewelry displayed inside.

The entire jewelry store is not just about sales, but gives customers a leisure and enjoyment atmosphere, so that they can naturally appreciate jewelry without the embarrassment of "squeezing to see jewelry".

Moreover, they have integrated the display area and the negotiation area wonderfully. The table for trying on jewelry is right next to the display cabinet, so you can sit down and appreciate it carefully. This "immersive experience" makes buying jewelry like an elegant date.

Jewelry display cabinet: "The halo of jewelry protagonist" designer

The jewelry display cabinet in Harry Winston's store is simply a "jewelry exclusive dream maker", which amplifies the charm of jewelry to the extreme.

(I) Style: Elegant dance of classic and modern

The overall style of the store is neoclassical luxury. The black and gold main colors are classic, and the exquisite lines and materials are mixed to avoid being old-fashioned. The gold frame is the soul embellishment, like a "noble gold border" for the display cabinet. When matched with the dark cabinet body, the retro feeling is full, and it also sets off the brilliance of the jewelry, perfectly echoing Harry Winston's century-old high-end heritage.

(II) Jewelry counter style

• Elliptical center island display cabinet: The circular design has 360° no dead angles. Customers can find new angles of jewelry every step of the way. Large capacity is suitable for placing a full set of jewelry products, such as necklaces, rings, and bracelets. The light shines from above, and the blue velvet lining on the bottom layer shows elegance to customers.
• Glass Jewelry display table: This is a very common type of jewelry display counter suitable for spreading out in a row in the store, displaying jewelry of the same series or style together, with blue velvet padding, and placing the jewelry on it, instantly "noble lock". And the height of the table is just right, it is very comfortable to stand or sit to watch.

• Tall display cabinet: This type of "height representative" is very suitable for the treasure of the town! Make full use of the vertical wall space, especially after displaying it inside with various jewelry display props, it can highlight the luxurious quality of the jewelry itself, so that customers can notice it at a glance.
• Negotiation table and chair: In fact, this is an indispensable furniture in the store. After the customer has selected the jewelry he likes, the salesperson will take it to the negotiation table one by one for the customer to try on. There is no need to worry about disturbing other customers' selection, and you can also enjoy the leisure time of trying on jewelry alone, and slowly consider and compare which style you want to buy. Harry Winston always maintains a consistent design concept, and even the tables and chairs for negotiation have unified colors and materials.

Unified materials for store style

Less is more beautiful, which is perfectly reflected in Harry Winston's jewelry stores. Generally speaking, there are basically three main colors: black, blue, and gold. All the fixtures for displaying jewelry and the decoration of the store's front door are based on this, consistent, simple, but also high-end.

• Glass: Ultra-high-definition, ultra-transparent, almost "invisible" to the naked eye, the jewelry seems to be suspended in the air, and it is explosion-proof and wear-resistant, and it must be built in high-end stores.
• Cabinet: Bright black paint + gold stainless steel, black shows texture, gold is used for the frame and tripod, the black and gold color combination is classic and high-end, it feels heavy to the touch, and the "nobleness" is all in the details.
• Pad: Blue tone is the essence of the brand. Whether it is the padding inside the counter or the jewelry props for displaying jewelry, the elegant blue is used, which looks more elegant against the background of black and gold.

Why are Harry Winston stores different?

Harry Winston is not selling jewelry; it is more like "displaying art". It strives to "make every piece of jewelry shine" - from the "low-key attraction" of the door, to the "immersive shopping" of the layout, to the "360° lighting" of the display cabinets, every step is saying "my jewelry deserves to be treated seriously". This idea of "treating jewelry as the protagonist and space as the supporting role" makes customers feel that "what they buy is not the goods, but the taste and sense of ritual" when they enter the door. This is the core of high-end jewelry stores!