Do You Know Italian Pastry Shop?

To design such an Italian pastry shop, you need to grasp its elegant and lazy personality and retro and exquisite atmosphere to develop and fully integrate it into every corner of the store. Shops like pastry shops can also learn from the mix and match of Italian street cafes + bakery shops.

The shop counter is also the center of social interaction

The counter is definitely the C position of any shop! Especially the glass display cabinet used in the design drawing, it must be transparent and exquisite, showing the beauty and temptation of the pastries, so that customers will be attracted at first sight. In Italian style, the counter is not only for selling goods, but also for "social centers"! The front glass display cabinet should not be too close. Choose a thin metal frame + ultra-transparent glass, or frameless glass, like the dessert display of the old Roman cafe, so that the pastries are "suspended" like works of art, without hindering the chat and communication between the staff and customers.

The display stand or counter on the back should be practical and beautiful. You can use retro rattan baskets to arrange the packaged pastries in layers, or hang a few shelves to place coffee beans and sugar jars, which looks like a small shop in the market, or design a bread rack as shown in the design drawing, but it must be matched with the counter in front.

Color: "Paint" the Italian sunshine on the wall

The Italian style color matching must be "sun-bathed tenderness"! Don't just use pure pink on the wall, try light peach (like the sunset pink in Sicily), or add some cream white to make a color match, imitate the wall texture of the old building in Florence, and use micro-cement technology to create a handmade feel, which feels granular and warm.

Sofas, tables, and chairs are more exquisite! Choose dark green velvet + brass feet for the seats (paying tribute to the retro modernity of the Milan Furniture Fair), or light brown leather booths (learning from the classic style of Roman cafes), and the sitting feeling must be "lazy with support", making people want to eat a piece of tiramisu slowly. The table is pure white, and the soft white is like the cream of the pastry in the hands of the customers, which creates a warm and comfortable atmosphere.

Italian exclusive decoration

The ivy common in Italian courtyards must be arranged, hanging down along the edge of the wall arch frame, imitating the vines beside the Roman Trevi Fountain, and then placing a few pots of lemon trees (potted models) in the corner, secretly echoing the lemon garden in Sicily, and the fragrance of the leaves can also be used as natural decoration.

Choose simple and design lighting, spherical chandeliers, lamps with golden lines, especially retro glass chandeliers (choose milky white glass cover + brass chain) with soft light, the atmosphere is directly full. There are also wall decorations, some three-dimensional circular reliefs, and warm slogans, echoing the theme of the pastry shop, making customers feel warm.

Don't miss small items such as tableware and small vases. Choose exquisite styles that are consistent with the overall style, which will definitely make your store leave a deep impression on customers.

Store layout: Replicating the "Italian slow life" route

Italian stores emphasize seamless connection of "shopping - chatting - eating"! Put the glass display cabinet in the most conspicuous place, so that customers will be attracted by the pastries as soon as they come in. The cash register is next to it, so it is convenient to check out after buying.

Going in is the dining area, which combines booths and scattered seats. The booths are suitable for chatting with many people, and the scattered seats are flexible. However, the dining area is not too dense. Learn from the "loose social feeling" of Milan Bistro, with booths and scattered seats interspersed, leaving enough "distance for waiters to walk with trays" in the middle. The production area and storage area are as far back or to the side as possible, so as not to affect the customer area, and it is also convenient for the staff to operate, so that they can take raw materials, make pastries, and serve food smoothly. Like the store in the picture, the display cabinet is in a conspicuous position, the dining area is spacious and comfortable, the production area is well hidden, and the whole process is smooth.