Design A Jewelry Store Design In A Shopping Mall Is Really Easy!

If you want to expand the business of your jewelry brand inside the shopping mall and enter offline stores, but you don’t know how to start or how to start such a shopping mall jewelry store, come and refer to our jewelry store! A few detailed steps will let you quickly understand the design focus of the shopping mall jewelry store.

Determine the positioning of the jewelry store

Shopping mall jewelry stores are divided into several categories: "high-end luxury brand type", "fast fashion jewelry type", and "traditional gold store type". The design is very different for different positioning! For example, those who sell high-end diamond rings must highlight "exquisiteness and scarcity"; those who sell silver jewelry and trendy jewelry must play "young and interesting".

Before starting your jewelry store, determine the positioning of the store based on your products and which customer groups you are targeting.

How to choose a jewelry counter?

(I) "Middle Island Counter" - The C position of the shopping mall jewelry store

Features: Placed in the middle of the store, 360° display, customers can visit from all directions, and the location is also very conspicuous. The large glass cabinets in the middle of the design diagram are the middle island counters! Suitable for displaying "store treasures" and "popular items", such as large diamonds and sets of jewelry, so that customers will be attracted as soon as they enter the door.

High-end stores choose "ultra-white glass + metal frame", the glass is transparent, and stainless steel uses rose gold and champagne gold to show nobility. Fast fashion stores can use "acrylic + color frame" or silver stainless steel, which is light and lively, and the cost is low.

(II) "Wall counter" - a low-key but practical supporting role

Features: placed against the wall, saving space, suitable for displaying "series" and "matching", such as a necklace with earrings and rings, displayed as a set. The long counters against the wall in the design are!

If you want to keep it simple, then keep it consistent with the island counter, and the interior of the store can also maintain a unified style, just adjust the style and length. Some personalized jewelry studios will choose "solid wood + glass", solid wood chooses black walnut and cherry wood, the texture is full; mass stores use "high-density board + paint", the color is white and beige, it looks clean and can also reduce costs.

(III) "Window display" - "eye-catching billboard" in the mall

Features: At the door of the store, facing the aisle of the mall, passers-by will see it at first sight! You have to put the most unique jewelry and the most explosive design of the brand here, such as large colored gems and limited editions, with lighting and props, so that passers-by will be attracted at first sight and step into your jewelry store.

The key is "lighting + display"! Use "warm yellow + cold white" lighting to shine on the jewelry and make it sparkle; the display should not be too crowded, "few but fine", a big diamond is more eye-catching than a bunch of small ornaments.

How to choose materials for your jewelry display furniture?

(I) Counter glass - "magnifying glass for jewelry"

Choose "ultra-white tempered glass"! Ordinary glass turns green, which easily affects customers' observation of the details of jewelry. Ultra-white glass is transparent and can show the luster and details of jewelry. Customers will think "this jewelry is valuable" after seeing it. Choose a thickness of 8-10mm, which is strong and safe. If a customer accidentally bumps it, it will not break easily.

(II) Counter frame - "supporting the backbone of high-end feeling"

High-end stores generally use "stainless steel plated with rose gold/champagne gold", which has a strong metal texture and is not easy to rust; mass stores use "aluminum alloy profiles", which are light, cheap, and have many colors. If you want to change the style, just change the profile color.

(III) Counter interior - "jewelry background board"

Choose "microfiber leather + flocking cloth"! Microfiber leather feels good and shows grade, suitable for high-end jewelry; flocking cloth is soft and has many colors (black, white, light gray), which can make the jewelry brighter, and can be customized according to the jewelry products you display.

How to decorate a jewelry store in a shopping mall? 

(I) Lighting - the soul of a jewelry store!

Remember "key lighting + atmosphere lighting"! Use "small spotlights" for key lighting, shining on the jewelry, and "light strips + downlights" for atmosphere lighting, illuminating the store, not too dark or too bright.

(II) Walls - Don't waste display areas

High-end stores use "stone + metal lines", such as marble walls with a few rose gold lines embedded to give a sense of luxury; you can also choose "artistic paint + hanging paintings", choose pearl white or light gray for artistic paint, and match it with jewelry posters and design drawings, which looks good and can show your jewelry products to customers.

(III) Soft furnishings - also essential

Put "simple floral art + art ornaments"! For example, put a few white Phalaenopsis orchids at the door, and put a small crystal sculpture on the counter, don't be too fancy, otherwise it will steal the limelight from the jewelry.

There is also a "try-on area" with comfortable sofas and mirrors, so that customers can appreciate it when trying it on, extend the time customers stay in the store, and slowly choose.