Chanel Cosmetics Store Design Idea Reference

If you plan to operate your cosmetics brand for a long time and want to let more people remember your brand's products, in addition to the quality of the product itself, there is a better practice is to refer to some big cosmetics brands, luxury brands, take its essence to its dross. Like Chanel, Gucci, Dior, Lancome, L 'Oreal, Estee Lauder, Saint Laurent and so on. The success of these brands is not unreasonable, and on the road to management, we also need to learn more and refer to some design concepts and design of others to go further. Now let me introduce you to some ideas for the design of this Chanel cosmetics store.

Central display table

The counter has a modular design with several separate units, each of which can showcase a different product line or product category. This makes the counter flexible and versatile. The overall design has a very sophisticated and luxurious look, in line with Chanel's brand image. Smooth lines, clean edges and high quality materials create a high-end atmosphere.

The design of multi-layer structure facilitates the display of different types of products. The bottom layer usually places larger products, such as perfume sets, makeup sets, etc.; The middle layer is suitable for displaying single products, such as lipstick, foundation, etc. The top layer may place some limited edition products or brand star products to highlight its importance. Each layer has a certain depth to ensure that the product can be firmly placed and easy for customers to access.

Wall-mounted display stand

These display stands are usually used to display perfumes or some small cosmetics, and their design is simple and coordinated with the design style of the entire department. The advantage of the wall-mounted display shelf is that it makes full use of the vertical space, improves the utilization rate of space, and avoids the waste of space. They are usually mounted on the wall and do not take up too much floor space, making the entire counter appear more spacious.Wall-mounted display stands are usually used to display products that are small in size, beautifully shaped or need to be highlighted. For example, some limited edition perfumes or specially designed cosmetics can be placed on a wall-mounted display shelf to catch the eye of customers.

Chanel's iconic double C logo may appear on the display case in a low-key and sophisticated way, for example, engraved in a position on the cabinet, or as part of the cabinet, not too eye-catching, but always remind customers of the brand identity.

Main display case

The large size of these main display cases is suitable for displaying Chanel's main products, such as makeup sets, perfume collections, etc., in order to maximize the attention of customers. It is worth noting that the tilt Angle design of these display cases may be carefully calculated to facilitate customers to enjoy the product from different angles, while not appearing overcrowded. Some display cases may have built-in lighting to further highlight the texture of the product.

Open display cabinet

A similar structure is used in some areas. The design of the open display cabinet allows customers to contact and feel the product more directly and freely. This design method is especially suitable for displaying some products that require customers' personal experience, such as perfumes and skin care products. Open display cabinets also need to be designed with anti-theft measures in mind, such as surveillance cameras in key locations or high-value products in more secure locations.