A New Popular Desgin For The Grocery Store

The seemingly chaotic layout of the grocery store we visit every day actually has many design techniques and keys. If you don’t know much about these, you may encounter many small problems when you open the store. For this reason, today we will talk about the types and characteristics of in-store display racks, how to consider the layout, and analyze it from the beginning.

Common display rack types and features in grocery stores

Shelf display rack

Like the shelves with wooden layers in the picture, this is very common in grocery stores!

Whether it is lined up against the wall or used as an island in the middle. As for the features, first of all, it is a "universal player". There are many things that can be placed, such as snacks, small sundries, canned drinks, etc., neatly placed on top. The height of the shelf can be adjusted. If large packaged goods are placed, the spacing between the shelves can be increased. It is very flexible. And it is very visually intuitive. Customers can see what is on each layer at a glance, which makes it easy to find things.

Grid rack

There are also many in the picture, the kind of metal grid. The feature of this thing is "transparency", which looks light and not bulky. It is suitable for hanging small objects, such as hooks, small tools, and highly decorative goods. Hang them on the grid, and customers can pick them up easily when shopping. Moreover, the grid rack can be used in combination with the shelf rack, one for placing goods and the other for hanging goods, and the space is clearly utilized.

Glass display racks

Some grocery stores sell expensive items, such as exquisite gift boxes and high-end seasonings, and use glass cabinets. The characteristics are "high-end + protection of goods". The transparent glass can clearly display the goods, and it can also prevent dust and theft, making the valuable goods more valuable, and customers can also look at it with peace of mind.

Island counters

Island counters are also very common in many supermarkets. It is especially suitable for stacking and displaying bulk products. The long counter is divided into several parts, and different countertops can stack different types of products. The height is moderate, just convenient for customers to bend over and choose. The space at the bottom is a storage area, which can be replenished quickly.

How to consider the layout of the store?

First, "let customers shop more"! Generally, an open space will be left at the entrance, or some promotional and popular products will be placed to "hook" customers in.

Then the shelves are arranged, either in a straight line along the wall, leaving an aisle in the middle to form a "main channel + secondary channel", so that customers can walk around the store slowly and see every corner.

You also have to consider "putting related products together", such as placing drinks next to the snack area, and placing the condiment area next to the grain and oil, so that customers can buy things together, which is convenient and can promote consumption.

In addition, the cash register is usually placed in a corner or at the end, so that customers have to shop for a while before checking out, and maybe they can buy something.

Simple design + simple shelf, what else should be considered?

Lighting! This is the "atmosphere + product highlighter". Under a simple design, good lighting can make the product more attractive, like the products on the shelf, which are focused and layered with spotlights. Moreover, the lighting in different areas can be distinguished, such as the bright fresh food area, creating a sense of freshness; the warm light in the cultural and creative area is warm and stylish.

Color matching is also important! Simple does not mean no color; the color of the shelf, the wall color and the product must be coordinated. If you sell natural style products, the shelf wood color and the wall light green are comfortable to look at.

Storage and hiding must be done well. Grocery stores are full of miscellaneous items. If the simple design is piled with miscellaneous items everywhere, it will immediately lose its grade. Therefore, there must be hidden storage, such as drawers at the bottom of the shelves and hooks on the back of the shelves, to put away the fragments and keep them tidy.

Advantages and disadvantages of the materials of the display racks

The display rack is mainly made of wood + metal (grid, frame) materials.

Advantages:

• The wood looks warm and textured, which matches the daily and friendly atmosphere of the grocery store, and customers can feel the "smoke and fire" when shopping. Moreover, the wooden shelves have good load-bearing capacity, and it is also stable to put some heavy objects.
• Metal grids and frames are strong and durable, not easy to deform, and there is no problem in using them for a few years. Moreover, the metal texture is modern, and when combined with wood, it is simple and layered, and the appearance is online. 

Disadvantages:

• Wood needs to be "maintained". If the humidity in the store is high, it may deform and mold over time; if the customer accidentally spills water on it and does not wipe it in time, it is easy to leave marks.
• If the metal material is not well-made, the edge will easily “scratch” the customer, and the customer may get hurt if they accidentally touch it. Moreover, if the metal is exposed to a humid environment for a long time, it will easily rust and need regular maintenance, so the surface must be rust-proofed and powder-coated.