A Cosmetics Store May Only Need 3 Kinds Of Displays

 3 core display furniture

1.Shelf display against the wall

This is like the "background" of a beauty store! They are arranged against the wall, with brand logos and light box posters on the top, allowing customers to quickly find the brand of the products they want.

Each layer is illuminated by lights, and the products are placed there, instantly with highlights, like a spotlight on the goods, it is difficult for customers not to notice. There are also storage cabinets at the bottom, which can store spare goods and sundries, making the store look clean and tidy.

• Advantages:

Brand reinforcement: The logo and light box posters are on the top of the head, brainwashing customers at the first sight of entering the door, and the brand impression is drilled into the mind.

Lighting bonus: When the shelf lights are on, the texture of the product increases, especially skin care products and cosmetics, which rely on appearance, bright and high-end.

Practical storage: The bottom storage cabinet is hidden deep, blocking all the clutter, making the store visually "clean", and customers feel comfortable when shopping.

• Disadvantages:

Weak flexibility: After all, it is fixed against the wall, and it is basically impossible to move and adjust the position. If you want to change the display style later, it will take a lot of effort.

Poor interactivity: It stands straight against the wall, and customers can only stand in front to pick up products. Want to play 360 degrees? No way, the interactive experience is not good enough.

2.Middle floor stand--basic model

This is the "traffic leader" in the store!

Place it in the middle aisle, plan the customer route, and guide everyone to shop.

The double-sided display design is equivalent to "one shelf for two uses", and products can be placed on both the front and back. There is also a mirror on the top, which is very convenient for customers to try colors and touch up makeup, and they can take the products next to it. There are light box posters on the left and right sides, focusing on a "visual bombing", and the product selling points are jumping out.

• Advantages:

Guiding customer flow: Placed in the store, it naturally forms a "shop route". Customers are led around the store from the moment they enter the door, and it is difficult for them to miss a product.

Full interaction: Once the mirror is placed, customers can't help but stop and dress themselves up, and the time they spend with the product increases sharply, so the probability of purchase increases.

Double-sided use: Goods can be placed on both sides, and the space utilization rate is directly doubled, and small stores can also fit more SKUs (product types).

• Disadvantages:

Occupy space: After all, it is a "big guy". If it is placed in the middle, if the aisle is not designed to be wide enough, it will easily appear crowded, and customers will feel suffocated when shopping.

Poster restrictions: The light box posters on the left and right sides are fixed. If you want to change the content of the poster, you have to remove it specifically, which is not as flexible as the electronic screen.

3.Middle floor stand -- advanced version

"Upgraded version" of the basic version! The middle is still a double-sided product display area, but the posters on the left and right ends are directly changed into product display areas, which is equivalent to "turning advertising space into shelves", and the number of product displays has increased directly. The place where you could only see posters can now be used to display a row of lipsticks and eye shadow palettes, with the main theme of "never put more ads in places where you can sell goods".

• Advantages:

Ultimate distribution: All places where you can display goods are used, especially popular products and new products. Once they are placed at this end, customers can take them easily, and sales will go up.

Flexible adjustment: There is no fixed poster constraint. Want to change the product display? Just move it directly and it will be done. Adjust at any time according to sales conditions, with the main theme of "flexible response".

• Disadvantages:

A little less "shouting": the light box poster is gone, and the product selling point lacks a "hard advertising" channel. It has to rely on the product's own appearance and the sales promotion of the store clerk to make up for it, and the product's attractiveness is required to be higher.

Test display: If the products are placed at the end, it will look low if they are displayed in a mess. You have to spend time to arrange them so that the products are arranged in a "high-value square team".

Store layout: Why is it designed like this?

The layout of this store focuses on "guidance + immersion".

First look at the entrance. As soon as you enter the door, the floor stand in the middle directly "intercepts" the customers, forcing you to walk into the store and walk around the display racks. The shelf displays against the wall are arranged along the four sides, leaving the middle space for the floor stand, forming a "U-shaped" route - customers start from the entrance, walk around the middle display rack, then walk along the wall, and finally check out at the cashier, perfectly covering all display areas.

What are the benefits of this design?

No corner is missed: As long as customers enter the store, they will be taken around the entire store. The niche products on the wall and the popular products in the middle can all be seen, and there is no "visual blind spot".

Creating an immersive feeling: After a round of shopping, customers are surrounded by products, from skin care to makeup, from trial, selection to checkout. The experience is complete and immersive. They forget the time (and their wallets) while shopping.

Ending at the cashier: The cashier is usually in a corner or near the entrance (see the design drawing, close to the entrance wall). After shopping, customers can check out. The process is smooth and there will be no embarrassment of "wanting to check out halfway through shopping but can't find a place".

Color matching: How to "flirt" with display furniture?

The main colors of this store are pink + black + terrazzo white, which are simply "soulmates" with display furniture.

• Pink: Standard for beauty stores! Gentle and a little sweet, it resonates with the aesthetics of female customers. The pink frame and pink decoration of the display furniture echo the pink walls and cabinets, making the whole store "pink and tender", but not too childish (after all, there is black).
• Black: neutralizes the "sweetness" of pink and adds a sense of luxury. The black cabinet of the shelf display against the wall and the black base of the floor stand in the middle make the pink more eye-catching and make the store look "textured", like squeezing a "sweet girl" and a "cool guy" together, sweet and cool.
• Terrazzo white: The terrazzo used on the floor, with a white base mixed with small colored particles, echoes the white ceiling, making the entire space "breathable". Pink and black are so popular, with white as a base, it will not look depressing, and customers will not feel dizzy when shopping.

How do colors interact with display furniture?

• Pink embellishment: The pink part of the display furniture (such as the pink frame of the floor stand) is "sticky" with the pink wall to strengthen the theme color of the store and let customers remember "this is a pink beauty store".
• Black support: The black part of the display furniture (cabinet, base) holds the product steadily and makes the product more upscale, especially when skin care products and cosmetics are placed on the black cabinet, they instantly look like "ladies".
• White harmony: The white color of the terrazzo floor cools down the pink and black colors, making the display furniture look less "jumpy". The color balance of the entire store is just right, and it is comfortable to visit.

Why choose these display furniture? —— Fit the needs of beauty stores!

What is the core demand of beauty stores?

Display products, attract customers to try, and promote purchases.

Wall shelf display for displaying "full range of products", such as a whole brand of skin care line, from cleansers to creams, arranged layer by layer, so that customers can intuitively compare and choose. Middle floor stand for displaying "hot items and trial packs". Customers can try them when they pass by. After shopping, customers can see the "small items" (such as lip balm, beauty eggs) placed next to it when queuing at the cashier counter. If they take one more, the average customer spending will go up.