5 Tips for Open Coffee Shop

There will be many problems in opening a coffee shop, but you will encounter many kinds of problems in the process of opening a shop, and specific problems need to be solved concretely. Here are our suggestions. It takes a lot of time and effort to open a shop.

Opening a shop is a complicated matter, so it is natural to write an article, so I am going to write it in three parts. Let's get down to business.

First, determine the type of coffee shop

Many friends want to open a shop, first of all is nothing more than two choices, 1. Join some well-known brands 2 to create their own brands. My advice to you is that unless you have the ability to join the international first-line brands, you should open it honestly.

In fact, the coffee shops that can join are definitely fast food brands. Pay attention to the strong reproducibility of technology, so the coffee produced is relatively low in popular terms, and many well-known brands are also spitting out various kinds.

The reason why we choose to join the chain is actually its brand influence. There is also its continuous brand maintenance and store maintenance service, not coffee technology. Large chains have strong brand influence, and they will continue to promote their own brands and expand their brand influence. Therefore, we can guarantee the business after joining. In fact, opening a chain store of this nature is not as good as opening a coffee shop, but as an investment.  

So the conclusion is, either join a large chain and spell brands with others. Or learn professional coffee and West Point technology by yourself, be a boutique coffee shop, and spell products and styles with others. So we suggest that you can make your own boutique

Second, learn the technology of coffee  

First of all, if you choose to join a large chain, then you don't need to consider anything about the next thing. Prepare the money and others will help you solve everything.

If you choose to open your own boutique cafe, keep watching.

Many people will think that I just need to recruit baristas and West Point chefs and that there is no need to learn by myself. This is a big mistake, and I will mainly elaborate on it in detail below.  

1. The boss may not make coffee himself, but he must understand. The general direction of the whole store needs to be grasped by the boss. The order of the menu, irregular new, the most important thing is the quality of raw materials and the grasp of cost, which must be grasped by the boss himself. You can't listen to your employees, because the employee's perspective is completely different from the boss's perspective.
2. If the boss doesn't know coffee, you don't know how to recruit employees, and you don't know how to identify baristas. Bad luck to recruit an unreliable employee, you don't understand, listen to him, it is equivalent to ruining the store with your own hands.  

Even if you can find a good barista, the one in his original shop may not be suitable for you, because the positioning form and so on will be different. Employees don't think so much for you, so you must think for yourself.

In fact, no matter what it is, so is the coffee shop. It is composed of many factors. The typical thinking of many people is that they are only willing to pay for what they can see and touch, and think that what they can't touch is free. This idea is wrong. You need to think of what others can't see. The money and energy you put in need to be valuable.

Third, Build a future store

1. Determine the operation mode.

Simply put, it is what your future store is going to sell. Coffee-only shops; Selling coffee and pastry; Selling coffee, West Point, and light meals; Western-based shops with coffee; Theme coffee shop; A shop that only sells single items; shops selling mainly coffee beans; Online celebrity coffee shops. It can be roughly divided into these eight categories. You need to choose the most suitable form for yourself from so many types of coffee shops.

2. Determine the profit point.

According to your own business model, calculate your profit point. The so-called profit point is the point where you can let a guest spend after he comes. For example, a shop that only sells coffee has only one profit point, while a shop that sells coffee and West Point will have two. Of course, the more profit points, the better. It mainly depends on your form. If there is only one profit point, but its flow is large, one profit point is enough. More profit points do not necessarily mean more money, because more profit points also indicate higher operating costs, stocking costs, waste costs, and so on.

3. Think about your core competitiveness.

Every store must have its own core competitiveness. The core competitiveness is where you think your store is special, where it is good, and why people will choose you. The harder it is to replicate the core competitiveness, the higher the probability of your store's success. Core competitiveness is often a comparison within regions, mainly to enable entrepreneurs to treat this problem more rationally. Interest and career are two different things, so we should treat them carefully. If you want to open a coffee shop, be sure to figure out what is special about yourself in this area that will win you the competition.

STEP 4 Identify Target Customers

After the above thinking, your heart to their shop should have taken shape, want to open what kind of things, what to sell. At this time, you should start thinking about who your target customers are, white-collar workers. Students? Business talks? Or lovers dating mainly, and so on. Then the site selection is carried out.

Fourth, collection and analysis

After you have built your future store in your heart, you will start a lot of visiting and exploring stores. Choose a shop similar to your own coffee shop and visit it. Do the following things in the process of exploring the store.

1. collection

Pay more attention to see if there is anything worth learning, such as some decoration design, or some good small details. If someone else's business is good, you should find out the reasons why his business is good, and if someone else's business is poor, you should also try to analyze the reasons why his business is poor. Of course, at this time, we need some professional knowledge in the catering industry. A person who knows coffee and has come into contact with this industry and a person who doesn't know it at all go to the same store, and they see completely different things and pay attention to completely different points.

2. Collect data.

So what data need to be collected? For example, you can sit in it for a day and see how many guests there are in this store every day, and you need two sets of data on weekdays and holidays. Then look at the unit price, so that you can roughly calculate the monthly turnover of a store.

Then you need to see the flow of people in this street, that is, how many people pass by the store door every day. We need to collect the flow conversion rate to prepare for choosing the facade in the future.

The next data to be collected is the cost of this store.

After getting this data, we can analyze the profit of this store. We look for the advantages of a good profit store and learn from it, while we find the shortcomings of a bad profit store and learn from it.

Fifth, Cafe Bar Design

The importance of layout of the interior piping design of the cafe bar is no less important than the exterior design of the cafe. Whether the bar design is reasonable or not directly determines the convenience of future work.

Determine the classification of the bar

1. Open: After the customer enters the store, as long as the other party is willing to stand outside the bar to observe, they can clearly see all the processes of making products and using the equipment. This kind of shop decoration price is relatively cheap and trouble-free, but it has high requirements for hygiene and details. If you can handle details and maintain hygiene, customers will be very reassured and reliant on your products. But for a hidden environment, will make it easy for interested colleagues to understand the formula and production process of your product.
2. Semi-open: It means that after customers enter the store, although they can see the process of making drinks, they cannot learn more details. This decoration method not only allows customers to see what they want them to know but also ensures that their products have a certain sense of mystery.
3. Closed: It means that after customers enter the store, they wait for the product directly after ordering. Without being able to see any of your operational details, all steps are done in a closed space. Customers can sit and wait after ordering their drinks, and the mystery of making drinks is well maintained. It is more suitable for making some fancy drinks, and it is recommended that coffee shops can use it.

Determine the size and orientation of the bar

1. The countertop must be placed: cash register, three containers for straws (coarse straws, thin straws, spoons), the position for paper towels, and the positions for cup lids (paper cup lid and plastic cup lid), if it is a coffee shop A coffee machine and grinder is a must. Product display equipment (such as insulation cabinets, refrigerated display cabinets, etc.), promotional materials, small gifts, and decorations that need to be given to customers during activities. Cupholder space is negligible.
2. It must be placed under the bar: spare cups, straws, tissues, and other small items and unpacked raw materials. Raw materials take up a lot of space. If the cash register is not an all-in-one machine and has to be assembled with a computer, you also need to leave a place for the host computer.

The bar is the place where customers will form the first impression when they enter the store. Except for the above necessary items, try not to put the rest of the sundries. For items that are not frequently used, try to put them in the storage room or clean them regularly.

There can also be a row of cabinets or shelves above the background wall behind the bar. If it is to put paper cups or the like, it is recommended to use a shelf that does not limit the height. After the cups are neatly stacked, it can also create a prosperous atmosphere in the store; it is recommended to use a cabinet to place the raw materials to maintain privacy.