4 Models of Opening A Food Store In Shopping Malls

Basic counter mode (Food Kiosk) - "Small but exquisite"

1. Features: Make a living by "attracting attention + efficiency"! Suitable for crowded areas in shopping malls, focusing on "instant consumption" of passers-by, you can start your business with 10-15㎡, and a small investment can get a big return.

2. Design steps:

• Counter layout: Make an "L-shaped/straight-shaped" counter with a height of 1.2-1.4m (convenient for customer communication). Leave 0.8m of operating space on the left to place the ice maker and small condiment table; embed the cash register + small display cabinet in the middle (display samples); 0.6m on the right as the food pick-up area, with brand slogan stickers.
• Visual enhancement: Install long LED lights on the top (select warm white light to make the food look good), use red and black paint panels on the front of the counter, and embed brand logo light boxes every 50cm. Hang 3 A3 posters on the back wall (showing popular ice cream and promotions), operate in an open manner like the design drawing, so that customers can see the clerk "knocking ice and mixing ingredients" and be attracted instantly!
• Storage details: Make drawers under the counter (layered small ingredient boxes, paper towels, and packaging bags), and put a mini trash can in the corner to keep the countertop clean and maximize efficiency!

Standard store model - a common food shop style

1. Features: It can do take-out and allow customers to dine in the store. 50-80㎡ is suitable for shopping malls/street shops, meeting the two needs of "buy and go + sit down to eat". In particular, this kind of shop that can provide customers with seating areas in the mall is definitely popular.

2. Design steps:

• Area division: 1/3 on the left side of the door is used as the "order area" (refer to the basic counter layout on the design drawing, but widened to 1.5m operation area), and 2/3 on the right is separated into the "guest seating area". Obvious area division speeds up the operation efficiency in the store.
• Details of the ordering area: Stick brand history stickers on the wall, install 3 electronic menu screens on the top (classified as "classic, seasonal, and hidden ways of eating"), and put a refrigerator in the counter (for bottled drinks, ice cream cakes), just like the design drawing shows, so that customers can browse the brand development history and brand development story while ordering, and deepen the customer's impression of your store and brand.
• Details of the guest area: Place 4-6 sets of tables and chairs (red and black color matching, 0.6×0.6m small square tables, with soft chairs), and leave 0.5m aisle for each table. Hang 2-3 illustrations of the ice cream making process on the wall, and install downlights on the ceiling (1.5m apart, focusing on the dining table) to create a "warm gathering" atmosphere!

Theme experience store model- fast food shop style

1. Features: Attract customers with speed and food! 20 - 50㎡ is suitable for the core location of the business district/scenic area store. The biggest feature of this type of store is the extreme use of space in a small space. Although the store is not big, it can still provide customers with a variety of food.

2. Design steps:

• Counter: The counter is the core of the entire store. The front is usually designed as a counter area. A small space is reserved on the side to design it as an entrance door. It can be embedded in the counter with a refrigerated display refrigerator to promote sales and add more product types for customers. The front of the counter is decorated with the brand image.
• Atmosphere decoration: Due to the small area of ​​the store itself or the location, publicity decoration is the focus of the design of this type of store. The storefront is usually made into a product poster area, and the store is decorated as eye-catching as possible.
• The wall is made of retro red bricks (the joints should be shallow and clean), matched with wooden beams (1.8m apart, with small brand flags). The walls inside the entire store are also designed with various graffiti or decorations, and the menu of hot-selling products is hung in the most conspicuous place.
• Details add points: track spotlights are installed on the ceiling (focusing on the interactive area + product display cabinets), and the ground is embedded with luminous light strips (along the edge of the guest area, choose warm orange), making the whole store look like an "ice cream park" at night, and customers can't help but take photos and post them on social media!

Composite business model - "mix and match style"

1. Features: Play "ice cream + coffee + various delicacies" collection, 60-100㎡ suitable for life square/cultural and creative park, attracting customers who "have coffee in the morning and ice cream in the evening + eat simple meals".

2. Design steps:

• Functional zoning: Use wooden frames to separate "three major areas" - 20㎡ on the left for "coffee operation area" (place espresso machine, baking cabinet), 30㎡ in the middle for "ice cream core area" (keep basic counter + interactive demonstration), and 30㎡ on the right for "shared guest area" (place sofa + long table, suitable for office/small gathering).
• Cross-border integration details: Add a "coffee ice cream special display stand" (for "affogato" and "coffee ice cream" samples) next to the ice cream display cabinet, and post joint posters on the wall (for example, "coffee + ice cream = life-saving meal for workers"). Put a "shared material table" (for charging cables, magazines, and small green plants) in the middle of the guest area, like the last two pictures, so that customers feel that "staying here for a whole day is interesting"!
• Revenue extension: Put an "ice cream cake reservation table" (for samples + reservation QR code) in a prominent place in the operation area, and set up a "peripheral shelf" next to the cash register (selling branded mugs and refrigerator magnets), turning "single consumption" into "multi-touch point revenue"!