4 Ideas to Open a Flower Shop?

Some people say, "Flower shop is the dream of many girls. In fact, this is also true. Whether it is on a street corner or in a busy city, a good-looking flower shop always makes people's eyes shine. In fact, a flower shop is not as simple as you think. Because gradually you will find that many flowers, green plants, and bouquets are very similar to those on the market. There are too many identical things and a lack of creativity. In order to form an advantage, we can only lower the price. Then the profits we get are getting more and more. Low...so we need to break the character and need to create a unique flower shop.

The internal division of a flower shop is far more important than the display and merchandise. You can't make your store feel like your store is out of order, with everything piled up together, and there's no sense of order at all. When designing, you also have to consider the rotation of seasons and festivals. The purpose is to be easily replaceable frequently. And many details are also very important, for example, the rest area, and the cashier must be convenient for customers.

The first taboo of a flower shop is to have exactly the same things. We all know that only "characteristics" can win people's hearts. Next, I would like to give some suggestions to friends who want to flower shop, or even have already opened a flower shop:

1. Analyze "positioning"

Without a clear positioning, it will only make your store without any features. To be a unique store, you must have a deep enough understanding of positioning. Only after a good analysis can we proceed cautiously and decide in which direction to proceed. In my opinion, positioning can basically be divided into three aspects.

The first is self-positioning. What are the advantages of your flower shop? It can be considered from the aspects of cost, location, brand, market, decoration, capital, and floral techniques. Likewise, what are the weaknesses and deficiencies of your store?

Then there is market positioning. Market positioning and self-positioning do not exist independently. Market positioning should be based on self-positioning. Nowadays, the homogeneity of flower shops is so serious. Are you competitive with other flower shops? Please think carefully about the following questions:

Where can you improve? How to create "things" that are not available in the floral industry? What is the roadmap for your store? (idea, vision, measures, etc.)

Equally important is customer positioning. What kind of customers are you trying to attract? What types of customer needs can you satisfy? For different customers, what different grades of products and services can you provide? These are all things you need to consider.

2. Branding route

Nowadays, many flower shops are competing at low prices, which is not a long-term solution. If you want to build a brand flower shop and play a brand effect, it is not just a low price. Instead, we need to combine the comprehensive value of service, packaging, floral design, etc., and the profit point will be greatly improved.

However, the time to build the brand effect is too long, and those who want to flower shop can also choose to join the brand flower shop, which will make the whole system more complete. But before joining, we must conduct a comprehensive inspection, such as whether there is a systematic talent training system and whether the brand atmosphere is strong. In short, to form a distinctive business philosophy.

3. holiday marketing

When thinking of flowers, the first thing that comes to mind is Valentine's Day, March 8th, Mother's Day, and so on. In fact, the consumption level of most flower shops is still very simple, and they are often in the "follow the festival", which is passive marketing. It is precise because of this that you can see the potential of the flower arrangement consumer market. You can try active theme design and learn to master the operation of topical marketing. You can use more creative promotional copy to capture precise customers and occupy market share. For example, every Monday flower is an opportunity to quickly open up the market.

4. Design a Flower Shop

Separate the workspace from the display space 

Your customers want to see the gorgeous products you produce, not the chaotic interior. That's why it's important to keep your floral design studio in a separate area away from the showroom. The design studio should have a place to store your vases and equipment, and a fresh-keeping cabinet to store your unused flowers.

Put your fresh-keeping cabinet in the front and middle

When customers walk into your shop, the first thing they should see is a fresh-keeping cabinet full of beautiful flower arrangements. Ideally, the fresh-keeping cabinet should be placed directly opposite the front door. The light should be very good so that customers can better see the flowers and make purchases.

Use the rack to display other items 

Show off your non-floral items, special containers, stuffed animals, balloons, chocolates, and holiday items that can be placed on shelves along the walls. Create a display space as eye-flush as possible without making the room look messy. Make sure you classify the subject items, which makes it easier to shop.

Make it comfortable and easy to shop

A table and seating were added to the lobby area as many customers wanted help with their floral designs. A table with a stool is perfect for a long consultation, such as a wedding, and for reading sample books quickly. A taller table will also make the room look more open. If you can add more comfortable chairs or double sofas without making the space look too crowded, you can put chairs and sofas.

Cash register

We need to put the cashier in a conspicuous position, which is the checkout place you designated. You can put a "checkout" sign on it, or put a cash register or computer on it. In this way, customers can clearly know where to pay and pick up goods. We need and make sure that the cash register is positioned high enough so that customers can sign credit card receipts without bending over.

Change your shop decoration according to the season

To further increase your footfall and sales, make sure your store always reflects the current festival or season. From decorative trees or wreaths for Christmas to love and chocolates for Valentine's Day. Then to the Easter bunnies and baskets, you can use unlimited creativity to decorate your shop. Move these decorations outdoors, and attract customers with plants that can reflect seasonal changes.