3 Ways To Display Perfume(Shop, Kiosk and Cart)

Perfume giant Inter Parfums released a financial report showing that net sales in 2021 will reach 879.5 million US dollars, sales will increase by 23% year-on-year in 2019 and up to 63% in 2020. The gross profit margin will increase from 61% in 2020 and 62% in  2019 to 63% in 2021. Operating income for the two-year period increased by 41% to $148.1 million, and net profit increased by 45% to $987.4 million.

British media reported that the liquid itself of a bottle of perfume accounted for only 3% of its production cost, and the remaining funds were invested in packaging, advertising, and marketing. The profit margin-left in the retail price of a bottle of perfume can be as high as 95%. This shows that the future of the perfume market is very considerable and its profit is very high. So a lot of people want to get into this industry.

Perfume Business Advice

The first step is that you need to understand the fragrances launched by many foreign brands. Form the early fragrances, as well as the fragrances launched in each series, the fragrance notes, specifications, counter prices, limited editions, etc to improve your knowledge.

Secondly, you need to have the ability to identify quality goods and simple packaging. To put it bluntly, you will be able to distinguish between genuine and fake and know how to inspect the goods.

The third is the supply. If you plan to open a small store, it is recommended to start with test-tube perfume and Q-version perfume, or you can find a perfume agent. In general, a large part of the supply of genuine perfume shops on the Internet comes from the counters in shopping malls, as well as those confiscated by custom smuggled and confiscated, but these all require contacts. If you don’t have it, then consider other sources of goods.

Fourth, it will be difficult to start a business. I don’t know how many cities you are in. If you are in a first-tier city, if you open a perfume store, you can get consumers. I think it must be a low price, at least it is cheaper than a counter at the same time. It is also guaranteed to be genuine. If it is the second or third line, you can consider other specific items. At the same time, if the funds are available, the location of the suggested store is also very important.

Once we have a fixed supply, we can start to sell the perfume. There are many methods to sell perfume. Such as perfume shops, mall perfume kiosks or outdoor small perfume carts, etc.

Perfume Shop

For perfume shops, display cabinets are relatively scattered, and the display cabinets can also use a variety of styles. Such as a wall display or the stand in the shop middle. We all know that many perfumes are luxury goods, and their value is very high. For the store, its safety is relatively high, so it is not necessary to add a glass cover to each display cabinet, which is also very inconvenient for customers.

If you sell a brand or high-end perfume, then our shop can be decorated a little more luxuriously, such as using gold or black as the main color. High-end stores can attract more people with high budgets. If you just want to open your small perfume shop or sell some imitation perfume, we can make it more modernized. The main color we can use is white, and with another small area color.

Perfume Kiosk

The Mall perfume kiosk has a fixed area, it is a kiosk surrounded by several display cabinets, and the staff is on the inside of the kiosk. And the customers are on the outside. Since the mall has a lot of traffic and is an open space, anyone can come in. Therefore, for the design of perfume, we generally use the storage method of glass display cabinets. A test sample of each fragrance can be placed on the table. After testing the fragrance customers cab decide whether to buy the genuine product o not.

Perfume Cart

Outdoor cart with small size, it has wheels and handles, so it is very easy to move. If you want to open your business, but don’t have much budget. We can start with the cart. We can put the logo on the cart body. And perfume on the countertop. It has a roof and it installs the spotlight, so it can be very brighter at night. This type of cart is very popular.

The above are the common methods of selling perfume, you can decide which one to use according to your business size or budget. The store is a relatively fixed form, and it is more secure for people, and its credibility is very high. Mall kiosk has more exposure and can be known to more people, but the products it displays are limited. If we can’t get a good position, it will have a great impact on our sales.

Outdoor carts are low-cost but risky. For some people who pursue high quality, small carts are not very attractive to them. If you want to use a cart to sell your products, our pricing shouldn’t be too high.

So if you want to run your business steadily, it is recommended to open a perfume shop or mall kiosk.

How To Purchase the Perfume Shop Furniture or Mall Perfume Kiosk?

Perfume shop furniture

After we got to the shop, the first thing is to design the inside furniture. It is like a house, when we buy a house, we will definitely renovate and customize the furniture of the kitchen, bedroom, and living room. At this time, we need a 3D design to help confirm all the details and styles. So if you want to buy the furniture, you can send us your shop floor plan. We can design some suitable furniture according to your shop area.

Perfume Kiosk

If we want to get a perfume kiosk in the mall, we need to sign the contract with the mall and get the location size first. Then we can know your kiosk size. The most common size is 10x10ft, 10x12ft, 10x15t or 12x15ft, etc. When we sign a contract with the mall, we have to submit the kiosk 3D design and the detailed drawings for their review. So they can see if our kiosk can meet their requirements. Even if some places don’t meet their requirements, it doesn’t matter, we can modify the design or materials. Perfume cart is the same way.

Ant Display

We are a custom company, mainly customizing and producing display cabinets and mall kiosks for customers that meet their requirements. If your city, landlord, or shopping mall asks to review your project, we will cooperate with you to provide the required information, so you don’t have to worry at all. Our first step is to learn your business and start the design. If you want to start your project, please send us your perfume shop floor plan or your mall location size.